In an increasingly digital world where we are exposed to endless marketing strategies, one truth still remains: one of the most powerful strategies that a company can have is built on innovative, human-centered design.
The customer experience is not only about tech, automation and strategy, it’s about keeping the client at the center of all business decisions. This will not only create a better experience for the customer but will also ensure client retention. Design thinking is built on ideas and inspiration with the most important part of a business in mind: the people.
The way brands include, accommodate and communicate with consumers is constantly evolving, so jobs in customer experience and innovation are expanding fast. There is a great need for forward-thinking, innovative and empathetic professionals to challenge the strategies of today to break boundaries and truly connect with audiences. And that’s exactly what this program prepares you to do.
In the new digital economy, creativity is an immensely marketable asset. With a holistic approach that spans business, technology and human-centered design, graduates of our program gain a cutting-edge skill set that empowers them to reinvent service design, product design and customer experience in global organizations.
“The Master in Customer Experience & Innovation has helped me build on my research dexterity and prepared me to constantly push the boundaries of my comfort zone.”
Snigdha Sharma, Lead Designer at Elephant Design Pvt
IE Talent & Careers is the best partner for the professional development of all our current and former students at IE University.
The services we offer are available to all of them throughout their journey. On one hand, we seek to help students take full advantage of their professional opportunities, providing them with impactful advising, learning resources and development tools that allow them to manage and achieve their professional goals. On the other, we provide recruitment solutions for companies and institutions with access to the profiles of over 70,000 IE University professionals worldwide.
Some of the services we offer both online and offline include:
More than 2/3 of companies now compete primarily on customer experience. –Forbes
"89% of companies expect to compete mostly on the basis os customer experience in the coming year" Gartner
By 2020, 85% of a customer’s brand experience was already occurring without any human interaction. –Centric Digital, How Omni-Channel Customer Experiences Drive Brand Transformation.
Our graduates go on to work in various sectors including consulting, consumer packaged goods, energy or financial services. What you go on to do depends on your goals.
Some of our graduates have gone on to become UX designers, information architects, product designers/managers or chief experience officers, to name a few. The opportunities are endless.
Like many of our alumni, you can become a CX specialist following the Master in Customer Experience & Innovation.