IE University hosts global forum on political communication

14/03/2011 - General

Over one hundred professionals and academics took part in the International Symposium on 'Transnational Connection: Challenges and Opportunities for Political Communication', organized jointly by IE School of Communication and Annenberg School for Communication of  Pennsylvania University, at IE University’s Segovia campus.  

Participants spent two intensive days gaining insights from key speakers and working on round tables to analyze the most innovative ideas on political communication and how to link research in the field with practice, coupled with the challenges and opportunities of transnational collaboration among universities, institutions and political parties.


The Symposium brought together leading experts in the field of communication that included Shanto Iyengar ( Stanford University), John Kelly (Harvard University), Adrian Monck (Director of Communication for the World Economic Forum), Monroe Price (Annenberg) and Marc Smith (Connected Action Consulting Group).



The first day participants examined the differences between communication models in Europe and the US. In one of the first round tables, the professor from Stanford University and well-known guru in the field of political communication in the US, Shanto Iyengar, underscored the fact that “research on political communication in the US is arguably the most advanced and serves as a benchmark for universities and political parties worldwide”. Academics from Israel, France, Greece and Japan shared key research findings in their respective countries and recognized that they view the US as world reference in the sector. Bruce Bimber, professor of the University of California, added that “A large part of our efforts are currently focused on exploring the increasingly stronger relation between citizens and political parties as a result of social networks and online platforms”.


During the second day researchers in political communication were placed in contact with professionals from the sector. International experts agreed that social networks and online tools have brought about a “revolution” in the working lives of journalists, institutions and political parties, given that the information now circulates faster and part of public opinion is shaped by these new platforms, which now rival more traditional forms of communication. This means that professionals in the sector, both journalists and communication managers, need to rethink the way they work and their communication strategies. Journalists see their main role, vis a vis the role of new platforms, as that of being able to analyze realities and communicate them from all their different perspectives. They also underlined the fact that they carry out their work using a communication model that enjoys certain prestige based on adherence to strict codes of behavior.


Communication professionals working for political parties pointed to the US as a world leader in terms of the role played by communication advisers. In Spain, communication advisers do not enjoy the same level of importance, while in Anglo Saxon countries advisers form part of the upper echelons of the party, and their opinions carry considerable weight in decisionmaking processes. Spanish political parties feel the greatest challenge of election campaigns is that of changing the paradigm of "communicating to citizens" to "communicating with citizens", given that there is a strong demand among citizens for political parties to “converse”. The new tools and social networks are made to do just that. Journalists, for their part, pointed to the role of the media in keeping politicians in check, given journalists’ greater capacity to ask and reveal information on issues that politicians are reluctant to provide proactively.  It was also noted that Spain is very different to countries like the U.S. in terms of electoral campaign debates, given that the format – no questions from journalists and no public present – makes debates more of a monologue between candidates.


A round table comprised of correspondents from leading international media and communication agencies and directors of central administration,  revealed that Spanish governments and administrative organisms are more focused on communicating with their own citizens than with a global audience. Another round table comprised of experts in public relations and journalists debated the role of companies and how to implement effective communication strategies to achieve influence in institutions.


IE School of Communication organized the symposium in collaboration with leading international organizations: Center for Global Communication Studies of Annenberg School for Communication, International Communication Association (ICA), World Association of Public Opinion Research (WAPOR), International Political Science Association (IPSA), International Association for Media and Communication Research (IAMCR) and the European Communication Research and Education Association (ECREA).

IE University and the Picasso Museum create the Malaga Picasso Museum Scholarchip

14/03/2011 - General

  • The Malaga Picasso Museum has embarked on a new line of collaboration agreements with universities aimed at promoting the study of the works of Pablo Picasso and twentieth century art, starting with a collaboration agreement with the IE Foundation, run by the prestigious IE Business School.


  • The agreement will lead to the creation of the Malaga Picasso Museum scholarship, whereby the museum will make a direct contribution to the continuous learning of IE University students.


The new collaboration agreement means that the Malaga Picasso Museum and IE Foundation (IE Business School) will work together to promote the study of art and excellence in the museum sector to enable access to the work market among the students and alumni of IE, a prestigious international institution in the higher and management education sector.


The Malaga Picasso Museum scholarship for history degree students at IE School of Arts and Humanities is aimed at helping equip top-tier professionals in the art sector with global, entrepreneurial and creative vision. It marks the start of fruitful collaboration between the Museum, a word reference in the study of contemporary art, and IE University, an international university with a markedly humanistic approach to higher education.


The scholarship provides students with professional internships from the first year of their degree through until completion of the program, equipping future graduates with a privileged insight into labor realities in the culture sector. The Museum will also designate a mentor who will guide students in their vocational education, helping build an international vision of the field of arts coupled with a critical approach.


The Malaga Picasso Museum is dedicated to research on Pablo Picasso, the dissemination of his works, and 20th century art. The Museum has a collection of close to 200 works of art by Picasso, and a full program of exhibitions and activities designed to bring art closer to people from all walks of life.

IE University offers free content on iTunes U

14/03/2011 - General

The University launches the new Edutainment podcast

As of Tuesday March 16th 2010, IE University will deliver content on iTunes U. The launch of thirty new videos covering the Schools of Architecture, Communications, Art & Humanities, Psychology and Biology will enable users to learn more about the Segovia-based University. The content will consist of knowledge pills, professor discussions and interviews. This free information offered by IE University “is an innovative delivery method for sharing educational resources. An important step on the digital revolution ladder, iTunes U will, in the near future be a fundamental hub of shared knowledge,” says Juan Luis Martínez, Vice-Rector of Coordination at IE University.  

In a move to innovative iTunes U, IE University is launching an Edutainment channel. The monthly video podcast will combine educational content with entertainment through exciting documentaries and challenging interviews and discussions of professors, students, and special guests.

The first episode will feature visual artist Daniel Canogar and explore digital literacy in light of the digital revolution. It will close with an intriguing discussion with a 19 year old entrepreneur. 

January 12th 2010 marked the launch of IE Business School on iTunes U. In two months, IE´s portal has surpassed the 200,000 visits mark. Since its launch, the videos have been downloaded more than 100,000 times and the platform counts more than 5,000 subscribers. 

IE´s investment of €13million in 2001 has enabled e-learning initiatives such as Edutainment. A long-term strategy recently awarded by The Economist that declared IE Business School the leader in online education for its Executive MBA. 

For IE University´s iTunes U portal, please visit

iTunes is a trademark of Apple Inc., registered in the U.S. and other countries.

IE University and Annenberg present international conference on political communication

14/03/2011 - General

More than 50 international experts to examine new challenges in the field.


The IE School of Communication at IE University and the University of Pennsylvania’s Annenberg School for Communication are partnering to organize the international symposium Transnational Connections Challenges and Opportunities for Political Communication. The event will take place at the IE University campus in Segovia, Spain on March 24-25 and will bring together the top academic experts and practitioners from throughout the world to discuss new trends in the field.


“It’s a pleasure to work with Annenberg and with relevant associations and thinkers from around the world for this event, the first to be held in continental Europe.” says Samuel Martin-Barbero, Dean of IE School of Communication.  “The initiative will reinforce international cooperation between the scholars who examine communication campaigns and the practitioners who design and disseminate campaign messages, thereby facilitating a constructive debate for the future.”

The two-day event will include panels of international experts such as Shanto Iyengar (Stanford University), John Kelly (Harvard University), Adrian Monck (World Economic Forum), Monroe Price (Annenberg) or Marc Smith (Connected Action Consulting Group).

Topics include:

·         Political communication as a international phenomenon

·         Interconnections between academic perspectives and professional practice

·         Learning from differences in the European and the US models

·         New media technologies and its effect on sociopolitical matters


“As a result of new geopolitical realities and intensified competition for global allegiances, long-held beliefs in political systems are being called into question. In this context, this conference’s efforts to broaden the scope of comparative political communication research beyond the United States, encourage international dialogue and collaboration, and increase the profile of European political communication research are timely and significant, and will yield invaluable benefits to the field of political communication in Europe and beyond.” declared Professor Monroe E. Price, J.D., Full Adjunct Professor and  Director of the Center for Global Communication Studies at  the University of Pennsylvania’s Annenberg School for Communication.

 “Symposium participants will explore the cutting-edge ideas in political communication, the intersections between research and practice, as well as the challenges and opportunities for transnational collaboration” declares Magdalena Wojcieszak, Ph.D., (ASC ’08) Coordinator of the symposium and assistant professor in political communication and public opinion at IE School of Communication.

The event is open to general public. Students, scholars and professional from the field can register on the symposium website.


The Symposium is organized with the Center for Global Communication Studies at the Annenberg School for Communication, University of Pennsylvania as well as in partnership with the Political Communication Divisions of: International Communication Association (ICA), the World Association of Public Opinion Research (WAPOR), International Political Science Association (IPSA), International Association for Media and Communication Research (IAMCR), European Communication Research and Education Association (ECREA).

IE University and DIRCOM sign a collaboration agreement

14/03/2011 - General

IE School of Communication and DIRCOM (Asociación de Directivos de Comunicación) signed a collaboration agreement aimed at fostering education, research and the dissemination of findings in the field of corporate communication and public relations. The agreement was signed today at the IE University campus in Segovia by the Dean of IE School of Communication, Samuel Martín-Barbero, and the president of DIRCOM in Castilla y León, Ángel Losada.


Both institutions have committed to use the agreement to further both professional and academic aspects of the world of information and communication. Key objectives include the creation of an ideas lab and joint teaching programs and research projects designed to provide a platform for University debate in Spain and worldwide. Another important aim is to channel knowledge related to management in the field of communication to all sectors and industries, including public administration.


Samuel Martín-Barbero, Dean of IE School of Communication, feels that the agreement enables the transfer of practical knowledge straight from the mind of the director of communication to that of the student. “There are no intermediaries in the process. It will serve to further strengthen the strong management component of this official degree in communication and will provide support for our international “Master and Apprentice” program, a seven-week course during which our students interact with professional mentors”.


The President of DIRCOM Castilla y León, Ángel Losada, sees the agreement as a way to enable access for professionals to an innovative form of education, while bringing the experience of seasoned professionals to training programs. “This mutual benefit will help to increase the role of strategic communication in the new forms of leadership demanded by the knowledge society.” Losada underscored the fact that one of the main challenges would be to recognize the importance of communication for business organization processes, and to study what improvements can be made in this respect.


The agreement means that IE School of Communication and DIRCOM will strengthen communication between the two organizations in order to leverage the channels used by both to disseminate their academic and professional activities. Dircom will also be offering IE University alumni the same advantages as its members for a period of 3 months, as well as the opportunity to be included in its job bank. IE University will provide free access to all co-organized seminars and congresses for all members of Dircom.


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