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14/03/2011 - General
IE School of Communication and DIRCOM (Asociación de Directivos de Comunicación) signed a collaboration agreement aimed at fostering education, research and the dissemination of findings in the field of corporate communication and public relations. The agreement was signed today at the IE University campus in Segovia by the Dean of IE School of Communication, Samuel Martín-Barbero, and the president of DIRCOM in Castilla y León, Ángel Losada.
Both institutions have committed to use the agreement to further both professional and academic aspects of the world of information and communication. Key objectives include the creation of an ideas lab and joint teaching programs and research projects designed to provide a platform for University debate in Spain and worldwide. Another important aim is to channel knowledge related to management in the field of communication to all sectors and industries, including public administration.
Samuel Martín-Barbero, Dean of IE School of Communication, feels that the agreement enables the transfer of practical knowledge straight from the mind of the director of communication to that of the student. “There are no intermediaries in the process. It will serve to further strengthen the strong management component of this official degree in communication and will provide support for our international “Master and Apprentice” program, a seven-week course during which our students interact with professional mentors”.
The President of DIRCOM Castilla y León, Ángel Losada, sees the agreement as a way to enable access for professionals to an innovative form of education, while bringing the experience of seasoned professionals to training programs. “This mutual benefit will help to increase the role of strategic communication in the new forms of leadership demanded by the knowledge society.” Losada underscored the fact that one of the main challenges would be to recognize the importance of communication for business organization processes, and to study what improvements can be made in this respect.
The agreement means that IE School of Communication and DIRCOM will strengthen communication between the two organizations in order to leverage the channels used by both to disseminate their academic and professional activities. Dircom will also be offering IE University alumni the same advantages as its members for a period of 3 months, as well as the opportunity to be included in its job bank. IE University will provide free access to all co-organized seminars and congresses for all members of Dircom.
14/03/2011 - General
The Education Minister for Castilla y Leon, Juan José Mateos, met with the board of governors of IE University in Segovia to see first hand the latest projects underway at the Santa Cruz la Real campus
The Rector of IE University, Santiago Íñiguez de Onzoño, took advantage of the visit to the Segovia campus of the Education Minister for the Castilla y León regional authorities, Juan José Mateos, to announce the new degrees that the different IE schools will be offering for the 2010-2011 academic year.
The University is launching a total of 5 new programs, all designed to meet the current needs of the labor market using a practical approach to achieve the innovative and creative spirit for which IE is known.
During his visit to the Santa Cruz de Real campus, Juan José Mateos had a work meeting with the IE University management team. The minister got to know more about the innovative international projects, all with a markedly business vocation and a humanistic spirit, run by the University’s schools. He followed up this up with a tour of the campus to see recent improvements, including the architecture classrooms with latest generation technology, study and meeting rooms, or the television and radio studios (Medialab).
During the press conference the minister underscored the fact that IE University offered highly innovative programs, and that it had understood the aims of the European Higher Education Area perfectly, as evidenced by its bilingual degree programs. He also stressed that IE’s commitment to internationalization brings important benefits to the region, and is in line with the regional authorities’ education policy.
The rector explained that “IE University’s new master degree programs will be run in alliance with prestigious international professional and academic institutions that are leaders in their fields.” He underlined the fact that the programs will comprise a combination of presential and online formats to enable internships in leading business organizations as part of their education.
In the fall of this year, IE School of Communication will launch two further master degrees. The Master in Corporate Communication, an official degree taught in English, will prepare students to meet the challenges facing the corporate communication sector in the 21st century, led by a faculty comprised of international professors and professionals from the sector. Students will learn to lead communication campaigns and draw up communication policies, as well as gaining a grounding in key aspects like lobbying or virtual community management. The School of Communication also offers the Master in Economics and Business Journalism, aimed at students interested in an international career in corporate journalism, and designed to shape journalist and editors, together with more specialist profiles, such as finance communication consultants.
IE School of Biology is set to launch its Master in Global Environmental Change, which will mold professionals equipped to handle global climate change, one of the greatest challenges facing the world in the 21st century. Students will learn how to respond to challenges like urbanization and deforestation, or the changes in temperature and rainfall that are affecting biodiversity and agriculture, natural disasters, infectious diseases and changes in climate conditions. The master is designed to examine these changes using latest generation information technologies, as well as teaching students to create policies, take decisions in public and private sector organizations, and counteract the consequences of global climate change.
IE School of Psychology is to offer the Master in Organizational Leadership, which will mould future leaders capable of leveraging human capital, one of the keys to success for any organization that wants to achieve missions and goals. The program will foster skills required for change and leadership through a deep understanding of human capital, examining how people think and act in professional contexts.
IE School of Architecture will run the Master in Architectural Management and Design, set to commence in February 2011. The program is for professionals in the field of architecture who have a solid theoretical base coupled with experience, and who want to combine their specialized knowledge with a deep understanding of its application to business.
14/03/2011 - General
IE is the first university to launch a pan-European Mobile marketing campaign
IE University’s new mobile website will permit hundreds of thousands of users to access its website http://ie.yoc.com, where they can find information on the University, its bachelor programs, social network, and a competitive strategy game.
IE University joined forces with mobile marketing leader the YOC group to develop the new mobile site. The result is a wide-reaching mobile communication campaign using websites aimed at young people in Spain, France, Germany and the UK.
Nuria Izquierdo, Online Marketing Manager at IE University, feels that IE University has a deep knowledge of internet consumer habits among its students. “That’s why our mobile website was the next logical step to take in order to maintain maximum interaction with both current and potential students”.
With this initiative IE University aims to increase its already extensive presence on new channels like Youtube, Tuenti, Facebook, Myspace, and Flickr.
IE University’s mobile website
IE University’s mobile website offers mobile users general information on the University, its program portfolio, and a virtual campus tour. Visitors can also use the site to access the University’s Twitter account and YouTube, or request and receive personalized information about programs.
The site also features the IE Mobile Game, a viral educational game of strategy based on The Tower of Hanoi. In the game students compete to demonstrate their skill and intelligence in moving all the disks from one rod to another, one at a time without ever placing a disk on top of a smaller one. The ten best times appear on a list that everyone can see, with fierce competition among students to get onto it. Students can also send their times to each other, bringing a viral component to the game that generates further dynamism and visibility for the site.
14/03/2011 - General
IE School of Communication professor Alfonso Merlos has received the Larra Award presented by the Madrid Press Association. The award is for the young Spanish journalist who has made the most outstanding contribution to the field in 2009.
Since September of last year, Alfonso Merlos has served as associate director of the COPE radio station. He contributes regularly to the press as a columnist in the international section of La Gaceta, and to television as a political analysit on ‘La Vuelta Al Mundo’ and ‘7 Noticias, 7 Opiniones’, broadcast on Spanish TV channel Veo 7 . He is currently serving as professor of political science and e-governance at IE University (IE School of Communication) as well as teaching international relations on the Master of International Information run by Madrid’s Complutense University.
For Merlos the Larra award has been an achievement on both a personal and professional level, given that he is the first journalist at the COPE radio station to receive it. “It is a real source of pride for me that COPE can have this award on display". The IE School of Communication professor feels that the award has come in recognition of "journalism that is adventurous, innovative, sharp, and particularly critical of authority.” Merlos does not see journalism as representing the powers that be, or at their service, but rather “as a means to counterbalance power, in true American style. Furthermore it is essential that we transmit this to new generations."
Merlos holds a Doctorate in Journalism cum laude from Madrid’s Complutense University and a Diploma in Security and Defense in the Mediterranean Region issued by the Spanish Institute for Strategic Studies. He has authored a large number of articles for publications that include journals Estrategia Global, Política y Estrategia, Cuadernos de Periodistas, Estudios Internacionales de la Complutense, and Temas de Actualidad, and leading Spanish press agencies El Mundo and ABC. His research, essays and articles have already received recognition in the form of Spain’s “National Award for Defense” (2006), and “Armed Forces Journal Award” (2007). He is a member of the Madrid Press Association and the Spanish Association of Political Science and Administration.
He is the author of the books La infiltración islamista (The Islamic Infiltration) and La amenaza yihadista en América Latina (The Jihad Threat in Latin America) (2009), El islamismo como amenaza a las sociedades europeas (Islamism as a threat to European Societies)” (2009), Terror.com: Europa, Irak y los nuevos frentes de la yihad ( Terror.com: Europe Iraq and the new Jihad fronts)(2008), La transformación de al Qaeda (The transformation of Al Qaeda)(2007), ¿Rendirse ante ETA? 25 voces contra la negociación (Surrender to ETA? 25 Vocies against neogotiation)(2007) and Al Qaeda: raíces y metas del terror global (Al Qaeda, roots and goals of global terror) (2006).
14/03/2011 - General
IE Business School’s International MBA program has been ranked No. 3 in Europe and No. 6 worldwide in the latest MBA survey published by Financial Times, thereby maintaining the level it achieved in 2009 and further consolidating the position of its International MBA as the top program in Spain.
IE Business School is also recognized as a top school in terms of career progression. With regard to employability, 89% of IE’s International MBA graduates find work within 3 months of completing the program. Moreover, the program’s student body comprises 86% international students from 68 countries, making IE one of the most diverse business schools in the world.
IE Business School’s International MBA comprises 3 modules on change management, designed to enable students to approach change from 3 perspectives: personal, organizational and social. On a personal level, students learn to develop critical thought processes, coupled with teamworking and networking. From an organizational perspective, students learn to implement and manage change in organizations from different sectors using case studies and sessions led by experts in the field. In the social sphere, participants examine the impact of change on the environment through seminars that address related issues, the most recent having focused on ‘The future, beyond oil’.
The Financial Times ranking of MBA programs is based on 21 indicators, designed to analyse the school and its graduates. These indicators include the level of internationalization of the school and its programs, the degree to which expectations are met, the level of graduates’ salary 3 years after completing the program, the percentage of international professors and students, the percentage of women faculty and students, the percentage of professors who hold a doctorate, and research activity.