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14/03/2011 - General
IE is the first university to launch a pan-European Mobile marketing campaign
IE University’s new mobile website will permit hundreds of thousands of users to access its website http://ie.yoc.com, where they can find information on the University, its bachelor programs, social network, and a competitive strategy game.
IE University joined forces with mobile marketing leader the YOC group to develop the new mobile site. The result is a wide-reaching mobile communication campaign using websites aimed at young people in Spain, France, Germany and the UK.
Nuria Izquierdo, Online Marketing Manager at IE University, feels that IE University has a deep knowledge of internet consumer habits among its students. “That’s why our mobile website was the next logical step to take in order to maintain maximum interaction with both current and potential students”.
With this initiative IE University aims to increase its already extensive presence on new channels like Youtube, Tuenti, Facebook, Myspace, and Flickr.
IE University’s mobile website
IE University’s mobile website offers mobile users general information on the University, its program portfolio, and a virtual campus tour. Visitors can also use the site to access the University’s Twitter account and YouTube, or request and receive personalized information about programs.
The site also features the IE Mobile Game, a viral educational game of strategy based on The Tower of Hanoi. In the game students compete to demonstrate their skill and intelligence in moving all the disks from one rod to another, one at a time without ever placing a disk on top of a smaller one. The ten best times appear on a list that everyone can see, with fierce competition among students to get onto it. Students can also send their times to each other, bringing a viral component to the game that generates further dynamism and visibility for the site.
14/03/2011 - General
IE School of Communication professor Alfonso Merlos has received the Larra Award presented by the Madrid Press Association. The award is for the young Spanish journalist who has made the most outstanding contribution to the field in 2009.
Since September of last year, Alfonso Merlos has served as associate director of the COPE radio station. He contributes regularly to the press as a columnist in the international section of La Gaceta, and to television as a political analysit on ‘La Vuelta Al Mundo’ and ‘7 Noticias, 7 Opiniones’, broadcast on Spanish TV channel Veo 7 . He is currently serving as professor of political science and e-governance at IE University (IE School of Communication) as well as teaching international relations on the Master of International Information run by Madrid’s Complutense University.
For Merlos the Larra award has been an achievement on both a personal and professional level, given that he is the first journalist at the COPE radio station to receive it. “It is a real source of pride for me that COPE can have this award on display". The IE School of Communication professor feels that the award has come in recognition of "journalism that is adventurous, innovative, sharp, and particularly critical of authority.” Merlos does not see journalism as representing the powers that be, or at their service, but rather “as a means to counterbalance power, in true American style. Furthermore it is essential that we transmit this to new generations."
Merlos holds a Doctorate in Journalism cum laude from Madrid’s Complutense University and a Diploma in Security and Defense in the Mediterranean Region issued by the Spanish Institute for Strategic Studies. He has authored a large number of articles for publications that include journals Estrategia Global, Política y Estrategia, Cuadernos de Periodistas, Estudios Internacionales de la Complutense, and Temas de Actualidad, and leading Spanish press agencies El Mundo and ABC. His research, essays and articles have already received recognition in the form of Spain’s “National Award for Defense” (2006), and “Armed Forces Journal Award” (2007). He is a member of the Madrid Press Association and the Spanish Association of Political Science and Administration.
He is the author of the books La infiltración islamista (The Islamic Infiltration) and La amenaza yihadista en América Latina (The Jihad Threat in Latin America) (2009), El islamismo como amenaza a las sociedades europeas (Islamism as a threat to European Societies)” (2009), Terror.com: Europa, Irak y los nuevos frentes de la yihad ( Terror.com: Europe Iraq and the new Jihad fronts)(2008), La transformación de al Qaeda (The transformation of Al Qaeda)(2007), ¿Rendirse ante ETA? 25 voces contra la negociación (Surrender to ETA? 25 Vocies against neogotiation)(2007) and Al Qaeda: raíces y metas del terror global (Al Qaeda, roots and goals of global terror) (2006).
14/03/2011 - General
IE Business School’s International MBA program has been ranked No. 3 in Europe and No. 6 worldwide in the latest MBA survey published by Financial Times, thereby maintaining the level it achieved in 2009 and further consolidating the position of its International MBA as the top program in Spain.
IE Business School is also recognized as a top school in terms of career progression. With regard to employability, 89% of IE’s International MBA graduates find work within 3 months of completing the program. Moreover, the program’s student body comprises 86% international students from 68 countries, making IE one of the most diverse business schools in the world.
IE Business School’s International MBA comprises 3 modules on change management, designed to enable students to approach change from 3 perspectives: personal, organizational and social. On a personal level, students learn to develop critical thought processes, coupled with teamworking and networking. From an organizational perspective, students learn to implement and manage change in organizations from different sectors using case studies and sessions led by experts in the field. In the social sphere, participants examine the impact of change on the environment through seminars that address related issues, the most recent having focused on ‘The future, beyond oil’.
The Financial Times ranking of MBA programs is based on 21 indicators, designed to analyse the school and its graduates. These indicators include the level of internationalization of the school and its programs, the degree to which expectations are met, the level of graduates’ salary 3 years after completing the program, the percentage of international professors and students, the percentage of women faculty and students, the percentage of professors who hold a doctorate, and research activity.
14/03/2011 - General
IE Business School is Spain´s first Business School and one of the first in Europe to offer online content on iTunes U. The initiative allows iTunes users to access and download high-quality educational content and resources free of charge. This decision goes in line with IE's constant philosophy of innovation and the sharing of knowledge.
Through IE Business School on iTunes U (http://itunes.ie.edu/) users can freely access educational resources that are separated into two main areas: Open Multimedia and IE Experience.
The Open Multimedia section is divided into the nine management areas at IE Business School and includes a series of podcasts focused on the key discussions and initiatives in each of these topics. Highlights include a weekly Economic Environment podcast series, in which professors debate and analyze the latest economic trends. All these resources are also used regularly in IE´s face-to-face, blended, and online programs.
IE Experience correlates with the student´s progression at IE Business School - from the admissions process to the careers management. In this way the viewer can, for example, find information and helpful tips regarding how to apply to programs and watch video reports of faculty involved in these programs. The IE Experience section is vital viewing for potential candidates, as well as alumni who wish to relive their experiences and continue to enjoy the support provided by IE Business School.
IE Business School on iTunes U allows users to subscribe to the content, enabling them in this way to receive automatic updates directly to their computers or mobile devices.
Idoia Olazar, Project Manager of the e-learning department at IE Business School, explains that "IE is the first business school in Spain and one of the first in Europe on iTunes U. It is an important way to distribute educational resources and further information for future students, current students and alumni of the school. We also see it as an excellent initiative to generate interest in the multimedia documentation we have produced since 2001, when we created our e-learning department to promote multimedia use at IE. It is a good opportunity to raise awareness of our activity in this field among potential students and firms that will now have open access to the material we produce and use in our class discussions."
To access IE Business School on iTunes U you will need to have the iTunes software installed.
If iTunes is not installed on your computer download iTunes.
iTunes is available for both Macintosh and Windows. Simply follow the appropriate install instructions and then return to this page and visit IE Business School on iTunes U.
14/03/2011 - General
Earlier today Josep Borrell inaugurated IE University’s Center for European Studies (CES), set to focus on the teaching, dissemination and analysis of the economic, legal and political challenges resulting from European integration. The inauguration of the Center coincides with the recent entry into force of the Treaty of Lisbon and the start of the Spanish government’s EU presidency on January 1.
Josep Borrell, former Spanish minister and president of the European Parliament, and current president of the European University Institute in Florence, gave an address centered on “Europe, from the fall of the wall to overcoming the crisis”.
The Center for European Studies is presided by José María de Areilza, holder of the Jean Monnet-IE Chair, and directed by Marie-José Garot. The Center will also have its own advisory board chaired by Rafael Puyol, president of IE University, and comprised of key figures that include Miguel Maduro, Fidel Sendagorta, Guillermo de la Dehesa and Romana Sadurska.
The CES, which enjoys the backing of the European Commission, will run seminars and conferences to promote debate on contemporary European issues as well as fostering research through the publication of articles by IE experts. The Center will also develop “European modules” for IE’s master programs. All IE University students, including those on exchange programs and summer courses, will receive instruction on European issues.
"IE University competed with a large number of European institutions to host this research center. The result is proof of the recognition by the EU of our work in this field,” said Marie-José Garot, Director of the Center for European Studies. "The Center will have a markedly multidisciplinary approach. We will be examining the challenges posed by European integration from an economic, political, and legal perspective, all this with an acute awareness of the role played by the EU in economic globalization”.