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14/03/2011 - General
The University launches the new Edutainment podcast
As of Tuesday March 16th 2010, IE University will deliver content on iTunes U. The launch of thirty new videos covering the Schools of Architecture, Communications, Art & Humanities, Psychology and Biology will enable users to learn more about the Segovia-based University. The content will consist of knowledge pills, professor discussions and interviews. This free information offered by IE University “is an innovative delivery method for sharing educational resources. An important step on the digital revolution ladder, iTunes U will, in the near future be a fundamental hub of shared knowledge,” says Juan Luis Martínez, Vice-Rector of Coordination at IE University.
In a move to innovative iTunes U, IE University is launching an Edutainment channel. The monthly video podcast will combine educational content with entertainment through exciting documentaries and challenging interviews and discussions of professors, students, and special guests.
The first episode will feature visual artist Daniel Canogar and explore digital literacy in light of the digital revolution. It will close with an intriguing discussion with a 19 year old entrepreneur.
January 12th 2010 marked the launch of IE Business School on iTunes U. In two months, IE´s portal has surpassed the 200,000 visits mark. Since its launch, the videos have been downloaded more than 100,000 times and the platform counts more than 5,000 subscribers.
IE´s investment of €13million in 2001 has enabled e-learning initiatives such as Edutainment. A long-term strategy recently awarded by The Economist that declared IE Business School the leader in online education for its Executive MBA.
For IE University´s iTunes U portal, please visit http://itunes.ie.edu/
iTunes is a trademark of Apple Inc., registered in the U.S. and other countries.
14/03/2011 - General
More than 50 international experts to examine new challenges in the field.
The IE School of Communication at IE University and the University of Pennsylvania’s Annenberg School for Communication are partnering to organize the international symposium Transnational Connections Challenges and Opportunities for Political Communication. The event will take place at the IE University campus in Segovia, Spain on March 24-25 and will bring together the top academic experts and practitioners from throughout the world to discuss new trends in the field.
“It’s a pleasure to work with Annenberg and with relevant associations and thinkers from around the world for this event, the first to be held in continental Europe.” says Samuel Martin-Barbero, Dean of IE School of Communication. “The initiative will reinforce international cooperation between the scholars who examine communication campaigns and the practitioners who design and disseminate campaign messages, thereby facilitating a constructive debate for the future.”
The two-day event will include panels of international experts such as Shanto Iyengar (Stanford University), John Kelly (Harvard University), Adrian Monck (World Economic Forum), Monroe Price (Annenberg) or Marc Smith (Connected Action Consulting Group).
· Political communication as a international phenomenon
· Interconnections between academic perspectives and professional practice
· Learning from differences in the European and the US models
· New media technologies and its effect on sociopolitical matters
“As a result of new geopolitical realities and intensified competition for global allegiances, long-held beliefs in political systems are being called into question. In this context, this conference’s efforts to broaden the scope of comparative political communication research beyond the United States, encourage international dialogue and collaboration, and increase the profile of European political communication research are timely and significant, and will yield invaluable benefits to the field of political communication in Europe and beyond.” declared Professor Monroe E. Price, J.D., Full Adjunct Professor and Director of the Center for Global Communication Studies at the University of Pennsylvania’s Annenberg School for Communication.
“Symposium participants will explore the cutting-edge ideas in political communication, the intersections between research and practice, as well as the challenges and opportunities for transnational collaboration” declares Magdalena Wojcieszak, Ph.D., (ASC ’08) Coordinator of the symposium and assistant professor in political communication and public opinion at IE School of Communication.
The event is open to general public. Students, scholars and professional from the field can register on the symposium website.
The Symposium is organized with the Center for Global Communication Studies at the Annenberg School for Communication, University of Pennsylvania as well as in partnership with the Political Communication Divisions of: International Communication Association (ICA), the World Association of Public Opinion Research (WAPOR), International Political Science Association (IPSA), International Association for Media and Communication Research (IAMCR), European Communication Research and Education Association (ECREA).
14/03/2011 - General
IE School of Communication and DIRCOM (Asociación de Directivos de Comunicación) signed a collaboration agreement aimed at fostering education, research and the dissemination of findings in the field of corporate communication and public relations. The agreement was signed today at the IE University campus in Segovia by the Dean of IE School of Communication, Samuel Martín-Barbero, and the president of DIRCOM in Castilla y León, Ángel Losada.
Both institutions have committed to use the agreement to further both professional and academic aspects of the world of information and communication. Key objectives include the creation of an ideas lab and joint teaching programs and research projects designed to provide a platform for University debate in Spain and worldwide. Another important aim is to channel knowledge related to management in the field of communication to all sectors and industries, including public administration.
Samuel Martín-Barbero, Dean of IE School of Communication, feels that the agreement enables the transfer of practical knowledge straight from the mind of the director of communication to that of the student. “There are no intermediaries in the process. It will serve to further strengthen the strong management component of this official degree in communication and will provide support for our international “Master and Apprentice” program, a seven-week course during which our students interact with professional mentors”.
The President of DIRCOM Castilla y León, Ángel Losada, sees the agreement as a way to enable access for professionals to an innovative form of education, while bringing the experience of seasoned professionals to training programs. “This mutual benefit will help to increase the role of strategic communication in the new forms of leadership demanded by the knowledge society.” Losada underscored the fact that one of the main challenges would be to recognize the importance of communication for business organization processes, and to study what improvements can be made in this respect.
The agreement means that IE School of Communication and DIRCOM will strengthen communication between the two organizations in order to leverage the channels used by both to disseminate their academic and professional activities. Dircom will also be offering IE University alumni the same advantages as its members for a period of 3 months, as well as the opportunity to be included in its job bank. IE University will provide free access to all co-organized seminars and congresses for all members of Dircom.
14/03/2011 - General
The Education Minister for Castilla y Leon, Juan José Mateos, met with the board of governors of IE University in Segovia to see first hand the latest projects underway at the Santa Cruz la Real campus
The Rector of IE University, Santiago Íñiguez de Onzoño, took advantage of the visit to the Segovia campus of the Education Minister for the Castilla y León regional authorities, Juan José Mateos, to announce the new degrees that the different IE schools will be offering for the 2010-2011 academic year.
The University is launching a total of 5 new programs, all designed to meet the current needs of the labor market using a practical approach to achieve the innovative and creative spirit for which IE is known.
During his visit to the Santa Cruz de Real campus, Juan José Mateos had a work meeting with the IE University management team. The minister got to know more about the innovative international projects, all with a markedly business vocation and a humanistic spirit, run by the University’s schools. He followed up this up with a tour of the campus to see recent improvements, including the architecture classrooms with latest generation technology, study and meeting rooms, or the television and radio studios (Medialab).
During the press conference the minister underscored the fact that IE University offered highly innovative programs, and that it had understood the aims of the European Higher Education Area perfectly, as evidenced by its bilingual degree programs. He also stressed that IE’s commitment to internationalization brings important benefits to the region, and is in line with the regional authorities’ education policy.
The rector explained that “IE University’s new master degree programs will be run in alliance with prestigious international professional and academic institutions that are leaders in their fields.” He underlined the fact that the programs will comprise a combination of presential and online formats to enable internships in leading business organizations as part of their education.
In the fall of this year, IE School of Communication will launch two further master degrees. The Master in Corporate Communication, an official degree taught in English, will prepare students to meet the challenges facing the corporate communication sector in the 21st century, led by a faculty comprised of international professors and professionals from the sector. Students will learn to lead communication campaigns and draw up communication policies, as well as gaining a grounding in key aspects like lobbying or virtual community management. The School of Communication also offers the Master in Economics and Business Journalism, aimed at students interested in an international career in corporate journalism, and designed to shape journalist and editors, together with more specialist profiles, such as finance communication consultants.
IE School of Biology is set to launch its Master in Global Environmental Change, which will mold professionals equipped to handle global climate change, one of the greatest challenges facing the world in the 21st century. Students will learn how to respond to challenges like urbanization and deforestation, or the changes in temperature and rainfall that are affecting biodiversity and agriculture, natural disasters, infectious diseases and changes in climate conditions. The master is designed to examine these changes using latest generation information technologies, as well as teaching students to create policies, take decisions in public and private sector organizations, and counteract the consequences of global climate change.
IE School of Psychology is to offer the Master in Organizational Leadership, which will mould future leaders capable of leveraging human capital, one of the keys to success for any organization that wants to achieve missions and goals. The program will foster skills required for change and leadership through a deep understanding of human capital, examining how people think and act in professional contexts.
IE School of Architecture will run the Master in Architectural Management and Design, set to commence in February 2011. The program is for professionals in the field of architecture who have a solid theoretical base coupled with experience, and who want to combine their specialized knowledge with a deep understanding of its application to business.
14/03/2011 - General
IE is the first university to launch a pan-European Mobile marketing campaign
IE University’s new mobile website will permit hundreds of thousands of users to access its website http://ie.yoc.com, where they can find information on the University, its bachelor programs, social network, and a competitive strategy game.
IE University joined forces with mobile marketing leader the YOC group to develop the new mobile site. The result is a wide-reaching mobile communication campaign using websites aimed at young people in Spain, France, Germany and the UK.
Nuria Izquierdo, Online Marketing Manager at IE University, feels that IE University has a deep knowledge of internet consumer habits among its students. “That’s why our mobile website was the next logical step to take in order to maintain maximum interaction with both current and potential students”.
With this initiative IE University aims to increase its already extensive presence on new channels like Youtube, Tuenti, Facebook, Myspace, and Flickr.
IE University’s mobile website
IE University’s mobile website offers mobile users general information on the University, its program portfolio, and a virtual campus tour. Visitors can also use the site to access the University’s Twitter account and YouTube, or request and receive personalized information about programs.
The site also features the IE Mobile Game, a viral educational game of strategy based on The Tower of Hanoi. In the game students compete to demonstrate their skill and intelligence in moving all the disks from one rod to another, one at a time without ever placing a disk on top of a smaller one. The ten best times appear on a list that everyone can see, with fierce competition among students to get onto it. Students can also send their times to each other, bringing a viral component to the game that generates further dynamism and visibility for the site.