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14/03/2011 - General
The blogosphere phenomenon, the current status of digital journalism and emerging trends in web 2.0 were just some of the issues addressed during a workshop focused on the theme of "Bloggers and/or digital journalists", organized by IE School of Communication. The event brought together opinion leaders, professionals from the field of journalism, members of faculty and students from IE School of Communication to debate related issues at the Segovia campus.
Participants included Borja Echevarría (Soitu.es), Ignacio Cardero (el confidencial.com), Daniel Martín (laestrelladigital.es), Manuel Bonachela (eleconomista.es), Ignacio Esteban (EFE-Multimedia), Natalia Martín (blog-RTVE), Pedro Cifuentes and Óscar Crespo (IE School of Communication). The inaugural session, "Journalism in times of conflict", was led by Javier Farjé (BBC World Service Trust) and moderated by Samuel Martín Barbero, dean of IE School of Communication.
The question was raised of whether Blogs constitute a threat or an opportunity for journalists. The proliferation of bloggers – there are an estimated 49 million blogs on the Internet- and digital journalism are challenging what has been the reserve of traditional journalism for centuries, and now maintained mainly by the “old guard” made up of veteran journalists reluctant to use new communication tools. The dean of IE School of Communication, Samuel Martín-Barbero believes that “journalists are now faced with an identity crisis with the surge of this cybernetic phenomenon”.
Ignacio Esteban, from EFE, feels that credibility marks the fundamental difference between the two mediums and highlighted the fact that “confidence, veracity, rigor and contrasting sources are the hallmarks of his profession. He added that the challenge now facing EFE does not consist of embracing the use of the so-called “citizen’s journalism”, but rather of ensuring that professionals in the field of journalism know how to use these new tools. Borja Echevarría, associate director of Soitu.es, believes it is possible to combine journalistic rigor with internet philosophy, i.e. immediate coverage, and makes no distinction between paper and digital journalists. Echeverría says that traditional Spanish media is not yet fully prepared to integrate new technologies into journalism and that they have to change to meet new needs. “The problem with blogs is not a question of the medium, but rather one of veracity and credibility. People who demonize the world of blogs are making a big mistake”.
RTVE blogger Natalia Martín defended citizen’s journalism “because it is a way of feeling reality”. Javier Farjé, a BBC journalist, replied that democratizing journalism could have negative effects for both the public and professionals, while Ignacio Cardero from el confidencial.com stated that “citizens are not journalists, and blogs cannot be compared with an online newspaper”.
All the experts agreed that journalism has taken a new direction from which there is no turning back. Journalism on the web is moving forward at a vertiginous pace, providing communication students with magnificent opportunities to give rein to their entrepreneurial spirit and all their talent in a profession that still has a great future.
14/03/2011 - General
IE University co-sponsored the 2008 ACPE (Association of Foreign Press Correspondents in Spain) Awards, presented yesterday in Madrid. The recipients of the awards this year were: Alberto Ruiz Gallardón, Mayor of Madrid and President of Madrid 2016, in the politics category; The Bank of Spain, for its regulatory rigor, in the economy category; Expo Zaragoza 2008, for its international and ecological approach, in the culture category; and the Spanish football selection, for its team spirit, in the Sports category. The awards recognise the excellence of persons, institutions or sporting events in their respective fields, and their relevance from a press perspective. Founded in 1923, ACPE members currently comprise 110 foreign correspondents accredited in Spain, from all five continents.
The ceremony was attended by key players in Spanish politics, including Spanish Vice President, María Teresa Fernández de la Vega, Mayor of Madrid, Alberto Ruiz Gallardón, and Spanish Secretary of State for Communication, Nieves Goicoechea. It was co-sponsored by IE University and Repsol YPF, represented by Diego del Alcázar, president of IE, and Jaume Giró, general director of communication at Repsol YPF.
14/03/2011 - General
IE University is playing an active role in the fourth excavation campaign at the Monthemhat burial site in el-Assasif, Luxor, Egypt. Monthemhat was Governor of High Egypt (670-648 BC) and the fourth Prophet of Amon, and his mummified remains lie somewhere in one of the largest and most complex burial sites in Western Thebes, Egypt. IE University researchers are working with experts from Egypt’s Ministry of Antiquities, under the supervision of Dr. Farouk Gomaà from Tübingen University, to pinpoint the exact location of the mummy, which has survived attacks by tomb raiders over the centuries and resisted to date the attempts of archaeological expeditions to find it. Archaeological studies and fieldwork at the site are being led by IE University professor Emilio Illarregui.
The team is using a latest generation geo-radar to reveal hidden items and buried chambers. Coupled with tomographs, 3D scanners and radiodiagnostic aparatus, the radar is playing a major role in advancing this fourth excavation campaign. The geo-radar findings published yesterday in Madrid are positive and augur well for key discoveries over the next two weeks.
The excavations of the burial site of Monthemhat, also known as the King of Thebaid, have brought to light several important discoveries, including the sarcophagus of Nesptah, one of his sons. Researchers have also revealed that raiders had already found the remains of this wife. Monthemhat’s mummy has so far eluded archaeologists, who believe it may be buried under the actual burial site. The fact that the site comprises a total of fifty seven chambers constructed around two impressive courtyards serves to evidence the power held by the governor. “The tomb is more like that of a pharaoh than a high ranking civil servant”, says Professor Illarregui. “Each discovery is a step forward in piecing together our knowledge of a crucial period of Ancient Egyptian History.”
The archaeologists gained access to the underground chambers through 15 meter-deep wells and an intricate labyrinth where the lack of oxygen and colonies of bats hindered progress. The use of latest generation technologies to find underground chambers is key to advancing this fourth edition of excavations. A team comprising several MDs, a radiologist and a biologist are using a latest generation X-ray device, courtesy of Philips, to obtain X-rays of 40 mummies found in the tomb. Scientists are also creating a tri-dimensional reconstruction of the burial site using a 3D scanner, enabling a highly detailed virtual image of the site which will permit the analysis of the burial chambers from thousands of miles away.
The project is financed by IE University, the Bonastre Foundation and Universidad Internacional SEK.
14/03/2011 - General
IE University, the extension of the IE Business School educational model to graduate and postgraduate training, and Fujitsu Siemens Computers, have implemented a pilot project during the first year of the University´s new Segovia-based degree courses so that its students can convert the notes they take into digital files in real time without the need for special paper or electronic notebooks.
The project is based on the implementation of a revolutionary electronic pen, the Mobile NoteTaker, by Fujitsu Siemens, which converts handwriting on a sheet of paper into a Word or PDF file. This latest-generation device has put an end to notes being left forgotten in notebooks and time lost searching for information. Its mechanism is as simple as that of a normal pen. The tool does not require special paper or an electronic screen and users can write on any surface. Moreover users do not need to be connected to a computer while writing, since the information can be downloaded after the work is finished using the USB cable included in the package.
The LCD screen on the electronic pen enables users to see and control the information entered in real time. Users can scan, save and share drawings, notes and meeting memorandums, talks and conferences on up to 100 pages of A4-size paper.
For Gayle Allard, Vice Dean for Research at IE University, "the project has been welcomed by every student and with enormous satisfaction. Technology is one of our University´s key commitments. Our students will join the employment market with a greater knowledge of all the technology that can be applied to their work, helping them make the transition into the business world. Accordingly, the introduction of this new electronic pen places us at the leading edge of education, equipping our students with a tool that connects the traditional world of note-taking with new digital technologies".
14/03/2011 - General
The IE University Professor of Biology, Pablo Tejedo, set off for Santiago de Chile in December to embark on a journey to the continent of Antarctica to carry out research work directed by Doctor Javier Benayas del Álamo from Universidad Autónoma de Madrid. The work focuses on assessing the environmental effects of tourism on this particular area of the planet, which is seriously threatened by global warming.
This initiative, launched by the Ministry of Science and Innovation, has brought together forty-eight research groups and one hundred and fifty researchers from seventy-four institutions, the largest contingent ever sent to Antarctica by Spain. IE University is represented in the campaign by Professor Pablo Tejedo, from IE School of Biology, who forms part of the project "Assessment of the environmental impact of commercial tourism on Antarctic ecosystems". The aim of the study is to act as a basis for the design of a monitoring plan to assess the long-term environmental effects of this commercial activity on the fragile ecosystems of Antarctica.
After a few days in Ushuaia, where he will interview professionals from the tourist industry specialised in Antarctic cruises, Professor Pablo Tejedo will board the Oceanographic Research Ship "Las Palmas", which will provide logistic support for the expedition on its way to the South Shetland Islands. Once there, he will complete the fieldwork stage of the project, and research work that forms part of the twenty-five projects developed by Spanish scientists and financed by the Ministry of Science and Innovation as part of the International Polar Year.
For a period of 20 days, from 16 January to 6 February 2009, Professor Tejedo will be visiting various locations to assess the effects of land visits made by tourists in Antarctica. During this time he will visit the Aitcho Islands, the area of Paradise Bay on the Antarctic Peninsular, Deception Island, Hannah Point and King George Island. Professor Tejedo designed the experiments that will make it possible to assess the impact of commercial tourism on Antarctic soils last year. Several professors from IE University were involved in this work, including David Melero, who helped build a sample-drying system based on renewable energies, and Jesús A. Gómez Ochoa de Alda, who proposed the use of Biolog plates to assess the changes to the microbial biodiversity of the soils in the areas subjected to greater volumes of tourists in Antarctica.
For more information: http://www.api-spain.es/