Young people from 9 countries comprise the IE University Junior Advisory Board

14/03/2011 - General

Members met in Madrid from March 31 to April 4 to discuss how they imagine the university of the future, the fields of knowledge that will play a key role in the coming years, and the potential of internet to further the learning process.

They feel that university education has to be modern, practical, creative and socially responsible.

IE University held its first International Junior Advisory Board (JAB) Meeting from March 31 to April 1, with 14 board members aged between 13 and 18 years old from Spain, Mexico, Russia, Peru, Singapore, China, Uganda, South Africa and the US. Members were selected to form part of the Board based on their extraordinary profiles,  and brought to the IE Campuses in Madrid and Segovia to debate what the university of the future will be like, which fields of knowledge will play a key role over the coming years, and the potential of online channels to serve as an education tool.   

During their stay in Spain, these young members met up with members of the IE Advisory Board, comprised of top executives that include Emilio Azcárraga (Televisa), Luciano Benetton (Benetton), Carl Hahn (Volkswagen), Magda Salarich (Banco Santander), Amparo Moraleda (Iberdrola) and Peter Sutherland (Goldman Sachs). The members of the Junior Advisory Board presented their senior counterparts with their conclusions regarding future university education. 

The ideas they put forward include the belief that university programs have to be modern, practical, creative and socially responsible. "I want to see the world as it is – raw, inedited and unfiltered. That is the only way for an artist to see", said Myhrra Duarte of Mexico. The members of the Junior Advisory Board see  globalization as a vehicle for new opportunities and industries to grow and for a greater exchange of ideas.   "If education was the human body, humanism would be the heart", said Ms. Duarte, "and without it, education would die".  Humanistic values, they believe, are fundamental not only in a person’s development as a professional but as a human being.  

"We have to listen to young people to design education programs that respond to their concerns, taking into account the way they see the world, covering the fields they see as most relevant, and leveraging their proficiency in technologies", says IE University. "This initiative further underlines IE´s commitment to promote innovation and humanities, and its international approach to higher education". 

In order to select members of the board, IE University used its network of international offices in 20 countries, which contacted 100 schools and colleges to ask them to recommend candidates based on their  intellectual capacity and maturity, language and technology skills, curiosity, determination, capacity for work, creative intelligence and commitment to humanistic values and social responsibility.  

After studying the candidatures exhaustively, the JAB project heads selected 14 young people. Some of the youngsters have received distinctions in their home countries for their achievements in disciplines like mathematics, sports or journalism. Some have blogs with thousands of readers or have rendered humanitarian services in the wake of natural disasters, such as the Sichuan earthquake, which shook central China in 2008. Others have participated in international forums like Club Unesco, War Affected Children and United Nations Module at Harvard.

IE Higher Education and King Abdulaziz University sign agreement to launch a Center for Islamic Economics and Finance

14/03/2011 - General

IE Higher Education and King Abdulaziz University (Saudi Arabia) have signed an agreement to jointly create a Centre for Islamic Economics and Finance at IE Business School. The agreement  was signed on March 31 during the visit to IE of the Saudi Arabian Minister of Higher Education, HE Khaled Al Anqari. 


Based on the principles of equality and reciprocity of benefits, the Centre´s activities will include the design and implementation of courses in the fields of Islamic economics and finance for master programs, and executive seminars on Islamic economics and finance held in Madrid and Jeddah. The Center will also foster research in specific topics in the field of Islamic finance, as well as organizing an annual symposium.


"The current financial crisis has confirmed just how global the financial world has become. The new landscape requires a joint effort to build a strong and solid financial order in which Islamic finance is set to play a key role in the near future. The Center for Islamic Economics and Finance will help executives and future executives to understand how Islamic finance works, serving as a bridge between east and west built on better mutual understanding" added, Celia de Anca, IE Business School.


The Center will build the necessary base for creating the required environment for Islamic finance, and at the same time will help  in creating the professional expertise required, said the professor Osama Sadik hayeb, president of king Abdulaziz University.


King Abdulaziz University was established in 1967 (1387 H) as a national university designed to promote higher education in the western area of Saudi Arabia. It holds a distinguished position among higher education institutions in the Kingdom, with a student body that comprises 82,152 men and women. King Abdulaziz University is considered a pioneer in offering higher education to Saudi women, with  female and male sections that were inaugurated in the same year. The minister of higher education presides over the University council, the members of which include HE the director of the University, the deputies of the University, the deans of colleges, and the independent deanships.


IE Higher Education is an international institution dedicated to educating business leaders through programs based on our core values of global focus, entrepreneurial spirit and a humanistic approach. Our 500-strong, international faculty teaches a student body composed of more than 80 nationalities on our Undergraduate (IE University), Master, and Doctorate degrees, and Executive Education programs. Our alumni, now numbering over 37,000, hold management positions in some 100 countries worldwide.We champion applied research coupled with multidisciplinary, integrative education programs. Designed to address market demands, our innovative learning processes comprise a blend of online and onsite formats, making IE a pioneer in international education.

IE University and Bancaja create a chair in young entrepreneurs

14/03/2011 - General

IE University and Bancaja have signed a collaboration agreement to create the Bancaja Chair in Young Entrepreneurs, aimed at promoting the entrepreneurial mindset among IE University students. The Chair will make IE part of a project that already comprises 34 chairs in universities throughout Spain, whereby Bancaja fosters the entrepreneurial spirit on university campuses. The Chair will be headed by Dr. Cristina Cruz, professor of entrepreneurial management and family business at IE. 


The management education calendar for the first phase includes workshops on entrepreneurship at the IE University campus. IE University students will have the opportunity to draft a business plan supervised by professors from IE, which enjoys world renown for its innovative and entrepreneurial approach to management education. The Bancaja Chair will organize dissemination events, including the sponsorship of the Second European Social Entrepreneurship and Education Consortium (SEEC) at IE University, which serves as a platform for entrepreneurs and researchers to present social entrepreneurship initiatives run by international universities. Chair heads will also be coordinating projects and research in the field of entrepreneurship, addressing issues like the impact of the economic crisis on entrepreneurial activity in Spain, based on the experience of Spanish entrepreneurs. 


Cristina Cruz, director of the Chair at IE, said that the project was a source of great satisfaction for IE Business School. “We are delighted that banks like Bancaja are helping promote the entrepreneurial spirit, a field on which we have placed a special focus for over 35 years now, based on our conviction that entrepreneurship is an engine for the creation of employment, wealth, and social well-being.”

Francis Pisani, visiting professor at IE University, analyzes the web 2.0 revolution

14/03/2011 - General

The prominent author and blogger explains how the internaut, the indisputable star of the web, has become a web actor 


Internet is currently undergoing a fascinating transformation process that is fast becoming a revolution thanks to web users, the indisputable stars of this change. Users participate, express themselves, exchange knowledge, create social networks and are the first to break news stories thanks to new tools like Twitter or Facebook. The phenomenon of web 2.0, a term coined by experts, was today the central theme of the address given by researcher and IS and communication Guru Francis Pisani, at IE School of Communication at IE University.   


Based in San Francisco, Pisani is considered one of most influential bloggers and "thinking heads" worldwide in the field of the impact of the cybernetic world on our day-to-day lives and on business. He is a visiting professor at IE University and serves as guest speaker at institutions like Stanford University or the University of California at Berkeley.   


A columnist for press agencies like El País and Le Monde, Francis Pisani has brought many of the aspects that are revolutionizing the web to the discussion table, aspects that have turned the internaut into a web actor. The user is now the real star thanks to the many opportunities offered by the internet, like the creation of web content and communities, and the growth of e-trade. Pisani explains how all this has a direct impact on the global economy, on business and on journalism,  how we are on the brink of a transformation that will change our lives and the key components of which are basically social networking, and new information and communication technologies.    


Pisani wanted his address at IE University to be an interactive event for the students of IE School of Communication, who asked the expert numerous questions related to the future of digital journalism and the professional opportunities that this new scenario would bring.  


Pisani was joined by the dean of IE School of Communication, Samuel Martín-Barbero, the writer and associate professor of IE University, Eduardo Martínez-Rico, and the IE School of Communication program director, Begoña González Cuesta.

Blogs and/or digital journalism under debate at IE University

14/03/2011 - General

The blogosphere phenomenon, the current status of digital journalism and emerging trends in web 2.0 were just some of the issues addressed during a workshop focused on the theme of "Bloggers and/or digital journalists", organized by IE School of Communication. The event brought together opinion leaders, professionals from the field of journalism, members of faculty and students from IE School of Communication to debate related issues at the Segovia campus.   


Participants included Borja Echevarría (, Ignacio Cardero (el, Daniel Martín (, Manuel Bonachela (, Ignacio Esteban (EFE-Multimedia), Natalia Martín (blog-RTVE), Pedro Cifuentes and Óscar Crespo (IE School of Communication).  The inaugural session, "Journalism in times of conflict", was led by Javier Farjé (BBC World Service Trust) and moderated by Samuel Martín Barbero, dean of IE School of Communication.  


The question was raised of whether Blogs constitute a threat or an opportunity for journalists. The proliferation of bloggers – there are an estimated 49 million  blogs on the Internet- and digital journalism are challenging what has been the reserve of traditional journalism for centuries, and now maintained mainly by the “old guard” made up of veteran journalists reluctant to use new communication tools. The dean of IE School of Communication, Samuel Martín-Barbero believes that “journalists are now faced with an identity crisis with the surge of this cybernetic phenomenon”.   


Ignacio Esteban, from EFE, feels that credibility marks the fundamental difference between the two mediums and highlighted the fact that “confidence, veracity, rigor and contrasting sources are the hallmarks of his profession. He added that the challenge now facing EFE does not consist of embracing the use of the so-called “citizen’s journalism”, but rather of ensuring that professionals in the field of journalism know how to use these new tools. Borja Echevarría, associate director of, believes it is possible to combine journalistic rigor with internet philosophy, i.e. immediate coverage, and makes no distinction between paper and digital journalists. Echeverría says that traditional Spanish media is not yet fully prepared to integrate new technologies into journalism and that they have to change to meet new needs. “The problem with blogs is not a question of the medium, but rather one of veracity and credibility. People who demonize the world of blogs are making a big mistake”.   


RTVE blogger Natalia Martín defended citizen’s journalism “because it is a way of feeling reality”. Javier Farjé, a BBC journalist, replied that democratizing journalism could have negative effects for both the public and professionals, while Ignacio Cardero from el stated that “citizens are not journalists, and blogs cannot be compared with an online newspaper”.  


All the experts agreed that journalism has taken a new direction from which there is no turning back. Journalism on the web is moving forward at a vertiginous pace, providing communication students with magnificent opportunities to give rein to their entrepreneurial spirit and all their talent in a profession that still has a great future.


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