The Master in Strategic Marketing & Communication at IE University is a 360-degree exploration of the current marketing and communication landscape, giving you the brand management, communication, marketing and reputation management know-how to create and lead campaigns with purpose, drive growth and make an impact on the sector.

Organizations in all sectors need professionals to guide them through the application of the latest trends in creating business value through branding and reputation management.

We can’t tell you which program to choose, but we believe our rankings speak for themselves. Our Master in Strategic Management & Communication is rated 3rd globally in the prestigious QS Master in Marketing ranking. In addition, QS ranked our program 2nd globally in employability and 3rd globally in diversity.

Following an initial Common Core Period, in which you’ll study common courses with master’s students from our other Marketing, Communication & Sales programs, you’ll then move on to study a number of areas in more depth: corporate business and management, strategic communication and marketing, communication and marketing plans, and tools and skills for communication and marketing. You’ll then undertake a final project, working in teams to solve a real-world challenge.

The Master in Strategic Marketing & Communication is a 10-month full-time program. You'll study in the heart of Madrid's bustling business hub.

The Master in Strategic Marketing & Communication is aimed at professionals with a strategic business mindset in the marketing and communications field. While the majority of our students come from a marketing or communications background, many have backgrounds in law, social sciences, humanities or other areas.

The 1st term lasts three months. During this time you’ll study the core subjects, followed by the specialized subjects. The 2nd term, also lasting three months, builds on the basics learned in term one, tackling more advanced topics surrounding the way corporations communicate their identity, the strategies to best express that brand and the responsibility that corporations have to improve society. In the 3rd term, which lasts four months, you’ll solidify the skills you’ve already learned and dive into discussions, case studies and hands-on simulations to master topics such as internal communication, marketing strategies, public affairs and consulting. This culminates in the final project, where you’ll work on a consulting brief for an existing company.

Yes, we also offer a part-time Executive Master in Strategic Marketing & Communication , which lasts 15 months and is delivered in a blended fo rmat.

This is an intense full-time program with classes from Monday to Friday in our Maria de Molina Campus. You can expect aproximately 3 or 4 hours of classes per day, which may be scheduled in the morning or the afternoon. In addition, you will also be required to complete individual and team work, for which we recommend spending around 2 hours per day. We don't recommend that you work while you study this program.