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14/03/2011 - General
IE University has created a Facebook application called “Trivia Challenge” , to enable internet users to gauge their knowledge about biology, architecture, communication, law, art history, psychology and tourism. The aim is to provide a fun way for young people, for whom new technologies and internet are a way of life, to get to know more about the different subjects taught at the IE University campus.
The application presents users with a challenge: it poses trivia-styl questions that are divided into four levels, each of which represents a year of university studies. Each level comprises eight questions related to the different degrees at IE University. The aim of the game is to answer as many questions as possible correctly to get a score that will get you onto the “most knowledgeable” list.
IE University is firmly committed to the new environment based on social networks and the application of technologies to education. It sees social networks as a powerful tool for connecting with students, which is why you can find IE University on all key networking sites, including Youtube, Tuenti, Facebook, Myspace and Flickr.
IE University also recently launched a mobile site that permits thousands of mobile users to access the internet and interact through its portal at http://ie.yoc.com, where people can find information on the University, its bachelor programs, social networks and a strategy game.
See the Trivia Challenge application at
14/03/2011 - General
Rectors from universities worldwide attending the international conference on 'Reinventing Higher Education', held at IE University’s Segovia campus, agreed that internationalization is essential for institutions that want to be at the leading edge of new university models which respond to the needs of a globalized world driven by technology. Attendees included rectors and presidents of universities, as well as media groups and businesses, from China, US, UK, Germany, Italy, Hungary, France, Finland, Mexico, Colombia and Spain.
The objective of the conference, the only one of its kind in Europe, was to discuss change and improvement in university education in the face of globalization and new management models. Participating academics included the Vice-chancellor of Leeds University, Michael Arthur, who shared with attendees the strategic map of this prestigious university; Carlos Cruz Limón, Vice-President of Tecnológico de Monterrey; Werner Muller-Esterl, President of University of Frankfurt (Germany); Massimo Egidi, Rector of LUISS Guido Carli University (Italy); and Zhongming Wang, Rector of Zhejiang University Business School (China).
These experts concurred that it is now impossible to imagine a university that was not international. They pointed to a need to accelerate the transformation of universities by opening up new alliances among institutions worldwide, strengthening research and the exchange of knowledge, promoting international networks, and fostering the mobility of students and professors.
The experts also agreed on the importance of providing universities with greater autonomy and better training programs for managers, and they also stressed the need to attend to the demands of society by making a commitment to meet corporate needs, which is a vital part of university education.
Further subjects for debate at the IE University conference included the globalization of future professionals, the classroom revolution resulting from new technologies, the new student profile, trans-border mobility, the funding and management of institutions, and relations between universities and the corporate world. There was particular emphasis on the role of governments and new players in educational policymaking, the change in learning processes with the advent of new technological tools, the new generation of students, --digital natives—who are now arriving at university with new skills and attitudes, and the reinvention of the figure of professor.
Finally, participants discussed the important role of rankings in gauging the quality of universities, of alternative sources of income and how universities now serve as catalysts for innovation in collaboration with business organizations.
14/03/2011 - General
On May 3rd and 4th 2010, IE University will host at its Segovia campus an international conference on higher education entitled “Reinventing Higher Education”. This event will gather chancellors, university presidents, representatives of different media and companies from different continents who are leaders in the transformation of the University of the 21st century.
During two days Segovia will become a world forum for the innovation of higher education. Discussions will be held on topics such as the globalization of future professionals, the role of new technologies in the classroom, the new student profile, the cross cultural movement, university financing and management, university-business relationships, and “better practices”.
This pioneering event will bring together experts from international institutions at the forefront of university development who will exchange their views on the future of universities worldwide.
On May 3rd, IE University will host a round-table discussion that will bring together chancellors of public and private universities of Castilla y León in order to analyze international strategies that will contribute to make Castilla y León an international reference in higher education.
14/03/2011 - General
The competition is designed to foster solidarity and promote the use of the English language among students.
IE University will give iPads to the authors of the best projects based around UN objectives for 2010.
The best reward for students is no longer just a good grade. IE University is set to launch the first edition of ‘IE University Challenge’, a multimedia competition for Baccalaureate students aimed at promoting, recognizing, disseminating and rewarding creativity and talent among the younger generation, while encouraging the use of English. Winners will receive the new and much-awaited iPad.
In order to take part in this innovative project, students have to be studying the first or second year of the Baccalaureate in any college or place of study in Spain.
Candidates should register at www.retoieuniversity.com between April 12 and 25, 2010. Students will have to organize themselves in groups of 3 to 5 people, led by a tutor.
Each group will choose a challenge related with the three UN themes for this year: the rapprochement of cultures: biodiversity; and youth. All projects have to be presented in English.
Projects must be uploaded onto the website between April 26 and May 9 in video format and in English. Only one project is permitted per group and total freedom of artistic expression will be permitted in all three categories. Votes and comments by internauts made between April 26 and may 16 will be taken into account for during the judging process.
The winning project will be announced on May 24, 2010, and members of the winning team will all receive an iPad, while the place of study they represent will receive a Smart Board and the professor who served as their tutor will receive a year’s free access to IE Lab.
The ‘IE University Challenge’ is run by IE University, a private international university based in Spain, and by the leading agencies of VOCENTO, a leading Spanish media group.
14/03/2011 - General
Over one hundred professionals and academics took part in the International Symposium on 'Transnational Connection: Challenges and Opportunities for Political Communication', organized jointly by IE School of Communication and Annenberg School for Communication of Pennsylvania University, at IE University’s Segovia campus.
Participants spent two intensive days gaining insights from key speakers and working on round tables to analyze the most innovative ideas on political communication and how to link research in the field with practice, coupled with the challenges and opportunities of transnational collaboration among universities, institutions and political parties.
The Symposium brought together leading experts in the field of communication that included Shanto Iyengar ( Stanford University), John Kelly (Harvard University), Adrian Monck (Director of Communication for the World Economic Forum), Monroe Price (Annenberg) and Marc Smith (Connected Action Consulting Group).
The first day participants examined the differences between communication models in Europe and the US. In one of the first round tables, the professor from Stanford University and well-known guru in the field of political communication in the US, Shanto Iyengar, underscored the fact that “research on political communication in the US is arguably the most advanced and serves as a benchmark for universities and political parties worldwide”. Academics from Israel, France, Greece and Japan shared key research findings in their respective countries and recognized that they view the US as world reference in the sector. Bruce Bimber, professor of the University of California, added that “A large part of our efforts are currently focused on exploring the increasingly stronger relation between citizens and political parties as a result of social networks and online platforms”.
During the second day researchers in political communication were placed in contact with professionals from the sector. International experts agreed that social networks and online tools have brought about a “revolution” in the working lives of journalists, institutions and political parties, given that the information now circulates faster and part of public opinion is shaped by these new platforms, which now rival more traditional forms of communication. This means that professionals in the sector, both journalists and communication managers, need to rethink the way they work and their communication strategies. Journalists see their main role, vis a vis the role of new platforms, as that of being able to analyze realities and communicate them from all their different perspectives. They also underlined the fact that they carry out their work using a communication model that enjoys certain prestige based on adherence to strict codes of behavior.
Communication professionals working for political parties pointed to the US as a world leader in terms of the role played by communication advisers. In Spain, communication advisers do not enjoy the same level of importance, while in Anglo Saxon countries advisers form part of the upper echelons of the party, and their opinions carry considerable weight in decisionmaking processes. Spanish political parties feel the greatest challenge of election campaigns is that of changing the paradigm of "communicating to citizens" to "communicating with citizens", given that there is a strong demand among citizens for political parties to “converse”. The new tools and social networks are made to do just that. Journalists, for their part, pointed to the role of the media in keeping politicians in check, given journalists’ greater capacity to ask and reveal information on issues that politicians are reluctant to provide proactively. It was also noted that Spain is very different to countries like the U.S. in terms of electoral campaign debates, given that the format – no questions from journalists and no public present – makes debates more of a monologue between candidates.
A round table comprised of correspondents from leading international media and communication agencies and directors of central administration, revealed that Spanish governments and administrative organisms are more focused on communicating with their own citizens than with a global audience. Another round table comprised of experts in public relations and journalists debated the role of companies and how to implement effective communication strategies to achieve influence in institutions.
IE School of Communication organized the symposium in collaboration with leading international organizations: Center for Global Communication Studies of Annenberg School for Communication, International Communication Association (ICA), World Association of Public Opinion Research (WAPOR), International Political Science Association (IPSA), International Association for Media and Communication Research (IAMCR) and the European Communication Research and Education Association (ECREA).