Master in Corporate & Marketing Communication

We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open-innovation, and brand co-creation in terms of both strategy and actual implementation. This program will give you the tools to successfully guide businesses through the new challenges posed in today’s dynamic digital world.

The Master in Corporate and Marketing Communication is designed for visionary and strategic professionals. Equipping you with a 360-degree vision of communication, management and digital strategies, the program shapes impactful leaders capable of driving business growth through branding, communication, marketing and reputation management.

 

OFFICIAL DEGREE

Students must fulfill the following requirements to be able to request the issuance of the Official University Degree upon completion of the Master Program.

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ONE PROGRAM, TWO OPTIONS

FULL TIME

DURATION: 10 months
LANGUAGE: English
LOCATION: Madrid
INTAKE: October*
MODE OF STUDY: Full-time
FORMAT: In-person

PART TIME

DURATION: 15 months
LANGUAGE: English
LOCATION: Madrid & Online
INTAKE: April
MODE OF STUDY: Part-time
FORMAT: Blended

*The 2022-2023 intake starts on September 26th.

Orianna Cirigliano

Senior Manager - Global Recruitment

ANY DOUBTS ABOUT THE PROGRAMS?

Schedule a personal consultation call with our Global Recruitment team and solve all your questions!

WHO IS THE MASTER IN CORPORATE & MARKETING COMMUNICATION FOR?

IT'S FOR INDIVIDUALS WHO...

are future-thinking professionals with a strategic business mindset in the marketing and communications field.

LOOKING FOR...

a 360-degree vision of communication, management and digital strategies, the program shapes impactful leaders capable of driving business growth through branding, communication, marketing and reputation management. Students may go to on in roles such as: Brand Manager, Crisis Communication & Reputation Manager, Communication Director, CSR & Social Impact Manager, New Media Strategist, Risk & Crisis Manager or more.

KEY AREAS OF THE MASTER IN CORPORATE & MARKETING COMMUNICATION

  • CORPORATE BUSINESS & MANAGEMENT

    To work in businesses, it’s crucial to understand the foundations of how they operate and the impact that Communication & Marketing professionals have in the overall bottom line. Delve into Reputation Management, Strategy, Entrepreneurship, Ethics, and Corporate Governance to get the big picture.

  • STRATEGIC COMMUNICATION AND MARKETING

    In this area, you’ll nail down core topics like Branding and Corporate Identity, Strategic Marketing, Storytelling, Strategic Sponsoring and Partnership Management and Public Affairs.

  • COMMUNICATION AND MARKETING PLANS

    Obtain the marketing and communication skills that will make you a valuable and future-forward team leader. Take courses like Digital Marketing, Content Marketing, Internal Communication and Change Management and Integrated Marketing Communication.

  • TOOLS AND SKILLS FOR COMMUNICATION AND MARKETING

    No matter the sector or position, if you’re a Corporate and Marketing Communication professional, you must know how to think analytically and leverage data for key decision-making. In this program you’ll master subjects such as Research Methods in Communication and Marketing, Data Insights for Decision-making, Communication Planning, Measuring Intangibles and KPI’s.

REASONS TO STUDY THE MASTER IN CORPORATE & MARKETING COMMUNICATION

IE University molds students into future-forward and well-rounded professionals, using methodologies that put innovation and employability at the forefront.

Liquid Learning in the Classroom

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Please contact the Global Recruitment Team for personalized advice on your specific case.

Schedule

Agility, flexibility and fluidity are key to navigating today’s increasingly digital, constantly changing world.

At IE University we have developed Liquid Learning, a unique and evidence-based educational model that transcends conventional learning methodologies and platforms by fusing physical and digital learning spaces so that you can access first-rate education, no matter where you are.

Full-Time Version: In the particular case of the Master in Corporate & Marketing Communication Full-Time, you are expected to attend your classes in person. However, if you are unable to attend for justifiable reasons, you have the possibility to participate remotely as a temporary solution.

Part-Time Version: In the case of the Master in Corporate & Marketing Communication Part-Time, you are expected to attend your mandatory residential periods in person so that you can thoroughly capitalize on your experience. However, if you are unable to attend for justifiable reasons, and since each program works differently, you have the possibility to participate remotely as a temporary solution.

Find out more about Liquid Learning at IE University

Experience Madrid

Madrid is one of the most popular cities in Europe for Gen Z travelers, and is one of the most student friendly cities in Spain, with a great, affordable public transport network, cool underground culture and fabulous nightlife. But Spain’s capital is also home to international companies of the stature of Google, Microsoft and Apple, creating a myriad of opportunities for a professional experience.

Madrid is in a league of its own and provides the perfect backdrop for rounding off a unique educational experience.

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"I work with a diverse team to find solutions to complex communication and business scenarios. The intense teamwork experience was incredibly beneficial."
"IE University’s practical and entrepreneurial approach helped me see myself as a ready-to-go professional, with unique benefits for the world of business."
"What most impressed me was the quality of the team that surrounded the MCC experience. They have all helped me find my way in the field of Corporate Communication and, most importantly, they have changed my perspective of how the business world should be."

Dual Degrees

Customize your education based on your specific interests and passions through a Dual Degree to give your career a multidisciplinary boost to spearhead change in the new world of work. The combination of this program with a Master’s in Management (if you have 0-2 years of experience) or an International MBA (if you have 3 or more years of experience) will position you on the threshold of two exciting worlds; acquiring a broader skillset and a competitive differentiation with a sharp focus. Select your dual degree based on your years of experience:

Financial aid

We offer customized, merit-based aid and loan programs to financially support our students' education and professional success.

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