WHY STUDY CORPORATE COMMUNICATION AT IE?
Current situation and challenges
We live in a fast changing environment where companies are in continuous transformation as they merge, de-merge and new ventures are created. Not to mention that the digital media revolution has created new corporate challenges, forcing companies to reinvent the way they operate. In this landscape, organizations need to: (1) be ready to rapidly adapt to the latest trends; (2) magnify its reputation and brand; (3) create value and cultivate relationships with offline and online stakeholders.
Your way forward
The Master in Corporate & Marketing Communication Part-Time trains the next generation of managers that will lead global companies through the latest research and practices in communication. This program satisfies three main needs of today’s communication industry:
1. UPDATE NEEDS: due to the digital revolution, corporate communication is constantly evolving. With the knowledge acquired in our program, you will learn to implement the latest practices and become critically aware of the need to anticipate future developments in the profession.
• A crisis exploded online and went viral in few hours, how can I prepare my team for next time?
• I have to develop a social media strategy, but how do I start?
2. PROFESSIONAL NEEDS: when a financial crisis takes place, companies tend to cut funds in marketing and communications. By learning in our program how to develop Key Performance Indicators (KPI’s), you will be able to show the value added to the company through communication initiatives.
• How can I show the value of my communication and marketing plan?
• How can I measure reputational risks?
3. CAREER SHIFT: your profession might be going through critical times and you might like to reinvent yourself as a corporate communication professional.
• I have passion for communication and corporate social responsibility, how can I make a shift in my career?
IE: Leaders in part-time education
(Online + face-to-face)
IE is not only recognized worldwide for its full-time Master Programs, but also for the online education that the institution offers. IE’s online MBA has been ranked 1st worldwide for the third consecutive year by the Financial Time’s ranking (2014, 2015, 2016 ranking).
How is the part-time structure divided?
1. INTERACTIVE, ONLINE PERIODS
Thanks to innovative use of new technologies, which allow us to replicate face-to-face teaching techniques, you will be able to enjoy the same experience you would have in a traditional classroom.
2. FACE-TO-FACE PERIODS
The face-to-face periods allow you to create personal relationships and meaningful bonds with the people you will work with throughout the year. It combines workshops, company visits, meals, and a number of classes that require physical presence. The residential periods, an essential part of the Blended experience, allow you to establish deeper relationships with your classmates and better understand their viewpoints.
3. PLATFORM: The IE Online Campus
The IE Online Campus is a web platform that allows students to access all of the program’s online activities any time they want from any location. The campus is also accessible from smartphones and tablets.
10 REASONS TO JOIN THE MASTER IN CORPORATE & MARKETING COMMUNICATION PART-TIME
Excellent faculty: international professors who are working in director positions in the corporate communication field or who are recognized academics.
Balanced life between work and classes thanks to the course workload and blended structure of the program. You will take time off from your job only for 4 weeks to attend the face-to-face sessions in a period of 12 months.
Strong ties with other professionals around the world thanks to online and face-to-face interaction.
Business management + communication skills: students will integrate the latest research in the communication field, with managerial and analytical knowledge taught by professors of IE’s top worldwide Business School.
Meeting all professors face to face: unlike other blended programs around the world, during the EMCC at IE you will meet all professors, either at the beginning or at the end of each course.
Multicultural environment: IE has more than 90 nationalities on campus.
Alumni network: you will be part of the life-long alumni global network comprising over 50,000 former students in more than 100 countries.
IE’s international prestige sealed on your resume.
IE’s innovative and practical approach to learning focuses on real-world projects, case studies, multimedia simulators, debates, team projects, and the most innovative corporate communication tools used in this industry.
Latest trends in communication: this program has been designed with the help of an Advisory Committee that consists of top international figures from the communication field, ensuring that all the sessions are based on the latest market and digital communication trends and on the needs of today’s employers.
Program Modules and Courses
This master program is divided into 5 main modules plus, personal and career development workshops and the final practical projects
Global Digital Strategies
Business and Management
Business Analytics and Research Methods20
TERM 1 - April to October
- Globalization, Business and Media
- Customer-Centric Business and Digital Transformation
TERM 1 - April to October
- Ethics and Corporate Governance
- Networking in Professional Careers
TERM 2 - October to April
- Career Fitness: Personal Branding and Employability
TERM 1 - April to October
- Internal Communication and Change Management
- Strategic Sponsorship and Partnerships Management
TERM 2 - October to April
- Reputation Management and External Communications
- Issues, Crisis and Stakeholder Management
- Branding and Corporate Identity
- Communication Management and Consulting
- Corporate Social Responsibility
- Non-Market Strategies and Public Affairs
- Media Relations and Media Training
- Visual Storytelling
TERM 1 - April to October
- Data Fluency
- Measuring Intangibles and Key Performance Indicators
TERM 2 - October to April
- Research Methods in Communication
TERM 1 - April to October
- Strategic Marketing
- Content Marketing
TERM 2 - October to April
- Digital Marketing and Advertising
Students will have to propose a project based on a communication dilemma from their company. Under the guidance of IE strategy coaches, participants will work in teams as consultants in order to manage the project, applying all the skills learnt throughout the academic year. Your work is developed in a team of people that come from diverse professional and academic backgrounds, cultures, and countries.
Reputation and brand of a bank that went through an acquisition process.
External and Internal Communication, Reputation and Change Management, Branding.
Consumer goods company, its brand and online strategies.
Marketing communications, Digital Strategies Communication, Branding.
The best final Project will receive an award by the top global communications firm, McCann.
Top communication professionals are a crucial asset to assure the success of companies with its main stakeholders (customers, employees, suppliers, government, etc.) and to avoid crisis or reputational risks. The Reputation Institute recently announced that 40% of Corporate Communication Officers are now part of the Executive Board and principally interact with the CEO.
Our career management center helps our Master in Corporate & Marketing Communication Part-Time students to take full advantage of their professional opportunities by providing career advising. Students will also have access to different job opportunities worldwide, through IE’s job bank.
Companies are now in search of:
- Analytical minds: understanding context and anticipating how society evolves.
- Trend spotters: open minded people who constantly update themselves.
- Innovative minds: people who think “out of the box.”
- Facilitators: breaking the “silent silos” that cause credibility issues and gaps.
- Business experts: measuring intangibles and produce KPIs in communication.
- Champion networkers: first brand ambassadors that inspire others.
- Coherence creators: delivering corporate messages in a coherent way.
- Coaches: becoming the CEO’s alter ego when you reach the top communication level.
- Public Relations
- Crisis and Issues Management
- Marketing Communications
- Branding, Online Communication
- Public Affairs
- Reputation Management
- External Communication
Sample job positions
- Global Reputation Manager
- Risk and Crisis Communication Manager
- Senior Marketing Communication Manager
- New Media Strategist
- Community Manager
- Brand Manager
- Corporate Communication Officer
- Head of Campaign Unit
- Director of Corporate Affairs
- Online Marketing Director
- Head of Public Relations and Media Relations
- Manager of Internal Communications and Change Management
- Social Media Manager
- Professional experience Senior professionals with more than 5 years of working experience.
- Balanced life No time to stop for a whole year because of lack of time or personal reasons.
- Diversity 90% of students at IE are international.
- Interested in Strong interest in developing their strategic and managerial abilities to work in the dynamic world of corporate communication.
Corporate Affairs & Communication Manager at JTI (Japan Tobacco International), Morocco
The master has helped me to deep my skills in many areas in integrated Corporate Communications: Business Leadership, Marketing, Organizational Behavior, Internal Communication, KPI’s Analytics, Branding and Reputation Strategy, Brand Management and Stakeholders Management. It is a complete well-structured program that taught me to analyze market insights and gave me the skills to develop strategies for integrated global marketing communications campaigns, through real case studies, which was a new part of the business I was missing.
Marketing and Creative Director at Long Shadow Marketing and Creative Services, USA
I think IE´s master is really understanding how to bring in skills from the Executive MBA as a basis and then really specialize in the area of communications, stakeholder’s management and marketing.
Maria Kaltschmitt, Managing Partner at Zen Interactive Media
Since day one, one of the pluses that this master has is that I can start putting everything learned on my daily activities as a professional. The master is structured in a way that is suitable for professionals who want to challenge themselves, not taking into consideration what background they have because communications right now is a science that you put into practice in all types of career fields. The students´ diversity really enriches the program. I have not only learned from my professors, but a lot from my peers as well, so I think that the experience that you can bring to the class is one of the richest contributions you will have at the master.
THE IE LEARNING METHODOLOGY
Students are not only the center of our concern ; they are the essence of this program. Through our hands-on teaching approach and our academic standards, they will gain the ability to think differently and become leaders of tomorrow.
40% Seminar-style discussions and presentations
20% Role-Playing (debates, client-consulting)
30% Practical and creative workshops and management case studies
Apply what you learn
PRACTICAL, HANDS-ON LEARNING
IE’s innovative learning methodology focuses on active-learning using case studies, multimedia simulations, class debates and team consulting projects with real clients in the corporate communication, visual and digital media fields.
WORLD-CLASS UP-TO-DATE FACULTY
That include full-time academic professors, as well as faculty-practitioners who are working in senior positions in corporate communication, branding, visual/digital media and management.
Designed in conjunction with industry professionals and based on the needs of employers
SPEAKERS AND EVENTS
Spans all of IE School of Human Sciences and Technology and provides students with a rich source of new ideas and perspectives. Our students can also attend #IEComm Talks organized by our school, with top international professionals that work in the Communication, Marketing and Visual/Digital Media industry.
Ph.D. in Communication, Universidad Autónoma de Barcelona (ES). M.A. in Communication, Annenberg School for Communication/University of Pennsylvania (US). Professor of Media Studies at University Rey Juan Carlos I. Other appointments: Berkman Center for Internet & Society, Harvard University, Internet Research Group.
Fernando Bermejo’s research focuses on the study and measurement of audiences, on media events, advertising and new technologies, and on communication theory and cybernetics. As a result of these lines of research, he has published various articles in national and international journals, and is the author of the book The Internet Audience: Constitution and Measurement (Peter Lang, New York) and the editor of On Communicating: Otherness, Meaning, and Information (Routledge: New York). He is a Faculty Associate at the Berkman Center for Internet & Society, Harvard University, where he was a Fellow in residence during the 2009-10 academic year. He is also a professor in the Department of Communication Sciences 2 at Universidad Rey Juan Carlos, and has taught at a number of institutions, including the University of Syracuse (Madrid Center) and the Universidad Pontificia de Salamanca. Outside of the academic setting, he has served as Research Analyst at CDNOW Inc., and as Senior Analyst at the Internet Research Group.
PSGE Dircom, IE Business School (Madrid, Spain). BA in Business Administration, CUNEF (Spain).
Juan is Head of Brand & Communication at BNP Paribas in Spain since December 2006. He is in charge of the group’s communication strategy in Spain, coordinating media relations, internal communication, public relations, sponsorship, events, marketing, plus corporate and social responsibility. He is a member of the management committee of BNP Paribas in Spain. Prior to this, he has held various Market Relations & Public Affairs positions at BNP Paribas Securities Services, following a number of Sales & Relationship Management and Operations Management roles. Before moving to Paribas in 1997, he had worked for JP Morgan in Spain since 1994. He has also developed his career by participating in numerous conferences and forums on business and communication. At the same time, he has created and participated in various projects regarding alternative pop music on the radio, in magazines and on websites.
Ph.D. Associate Professor of Organizational Behavior and Human Resources Management at IE Business School.
He is currently Partner at Criteria Advisors, a leadership development consultancy firm based in Madrid. He has developed a +25 years career in multinationals such as HP and Deloitte, holding C level HR positions with multicountry responsibility. He has worked directly in the high-tech and professional services industries (i.e. Bull, NCR, Maersk, Laureate), but has had exposure to other industries through his +6 years consulting role. Besides consulting and teaching, he is a Professional Certified Coach (PCC by ICF) helping business leaders and managers, as well as business teams, to develop further through one-on-one and team coaching, plus advising, to achieve superior business results. He also works as Associate and visiting Professor at other international Business Schools throughout Spain, Latin America and Middle East. He got his EMBA at IE Business School, a post-graduation in organizational psychology by Icade, and B.A. in Psychology by Universidad Complutense de Madrid. Beyond work, he enjoys spending time with his family, playing guitar, and sports.
Cortés Alonso, Enrique
Professor of Entrepreneurship.
MBA IE Business School, BA in Law at ICADE.
Ph.D. Candidate, Complutense University, Madrid. Master’s in Business Administration, MBA, and Master’s in Marketing, MDCM at IE Business School. Bachelor degree in Law at ICADE. Accelerated Development Program, ADP, at London Business School. PDD at IESE. Diploma with distinction in Business Administration at London College of International Business Studies. Program on “Intelligent Organizations” at MIT Sloan Business School. Program on “Strategic Intuition” at Columbia University. Programs on Marketing Management, Entrepreneurship and Strategic Management at Harvard University. He worked for Barclay’s Bank and Elosúa Group in Spain. He has been an entrepreneur in different sectors. Currently, he is an advisor to several entrepreneurs and CEOs and Managing Partners at Copley Advisors. At the same time he is Professor of Strategic Management and Entrepreneurship at IE Business School.
Ph.D. in Business Economics and Sociology, Johannes Kepler University of Linz, Master in Business Economics, University of Fribourg.
Patrick is CEO and Chairman of CCI Cotting Consulting AG, a firm specialized in strategic consulting, connecting and innovating. Previously, he held key positions at Eurosport including Alliances & Partnerships and Director of Marketing & Sales for Central Europe. During his tenure at Eurosport, he had the opportunity to work in media campaigns for companies such as Swatch, UBS, Longines, Nespresso, Procter & Gamble, ING Group, Austrian Airlines, Tommy Hilfiger, and Zurich Financial Services among others. He is a regular invited guest speaker at international marketing, sponsorship and event management conferences, such as the IEG Event Marketing Conference in Chicago (USA), ISPO Munich, Euroforum Köln, Sport.Forum.Schweiz, and Marcus Evans London.
De la Rosa, Antonio
Executive MBA IE Business School, BA ICADE.
Has a five-year degree in Economics and Business Administration from Universidad Pontificia Comillas (ICADE, 1994) and an EXMBA (2000) from IE, where he has been teaching in the Marketing & Commercial area since 2001.
Antonio started his professional career in blue chip consumer companies such as L’Oréal, Paramount & Universal Pictures, and Coca-Cola, and in different Marketing & Commercial positions as a manager. After these experiences, he moved onto new industries, starting with media as Marketing Director at MTV Networks for South Europe, then to technology as Chief Marketing and Business Officer at Microsoft for Western Europe. He is currently Chief Marketing & Commercial Officer worldwide for Parques Reunidos, the world’s third leading leisure park group, where he’s responsible for the company’s digital transformation. As a professor, he has participated in conferences, courses and executive education for IE.
Elving, Wim J.L.
Ph.D. Twente University, MA in Social and Organizational Psychology, Rijksuniversiteit Groningen.
Wim J.L. Elving is Professor in Corporate Communication at the Department of Communication, University of Amsterdam. He is member of ASCoR, Europe’s largest research school in communication. His main research deals with communication during organizational change and corporate communication. He is Editor in Chief of Corporate Communications: An International Journal and published four books (in Dutch), of which the latest (Veranderkunst:The Srt of Change) received positive reviews in the Dutch management community. He has co-authored more than 100 papers in international and Dutch journals and at conferences.
Ph.D. in International Management, International School of Management, France/USA, MBA in Organizational Theory, Columbia Southern University, USA.
He is a contemporary author, researcher and professor, in the field of Economics of Strategy, Complex Systems, Economic Development, and Sustainability. His work has been widely recognized internationally and Mark has been featured as “Professor of the Week” by the Financial Times, for the FT Lexicon, where he authored three terms. He has published eight books, over 25 business cases and several academic articles. His academic work appears regularly on the Academy of Management, as well as in The Economist and Harvard Business Review. Mark is the Founding Director of the Lab-Center for Competitiveness; a research think tank affiliated with the MOC network of Prof. Michael Porter at Harvard Business School. He holds Research Fellowships at Ashridge Business School and at the Institute of Competitiveness in India. Mark’s teaching experience includes appointments at Grenoble Ecole de Management, IE Business School, UMass Amherst, Harvard University, and the University of Cambridge, where he also currently serves as Senior Associate for the “University of Cambridge Program for Sustainability Leadership.”
Michael Etter, Ph.D., is a Marie Curie research fellow at Cass Business School, City University London. His research covers interrelations between organizational communication, corporate reputation, new media, and strategy. Michael Etter has received various prestigious grants by the Swiss National Science Foundation, the Carlsberg Foundation, and the European Commission (Marie Curie Fellowship). His research has been published in leading management and communication journals, such as Journal of Management Studies, Journal of Business Ethics, Management Communication Quarterly, Business & Society, Journal of Communication Management, and Public Relations Review, among others.
García Aller, Marta
Professor of Multimedia Reporting and Final Project. MA in Contemporary European Studies at University of Bath, BA in Journalism and BA in Humanities at Universidad Carlos III.
Marta García Aller is a journalist currently working at El Mundo newspaper and Onda Cero radio. Previously, she worked as a business reporter at Actualidad Económica for almost a decade. She has also worked in the Communication Department of the European Commission, more specifically in the Information Society and Media Directorate General in Brussels. She has a Master of Arts in Contemporary European Studies: Politics, Policy and Society from the University of Bath (GB) with a thesis in Pan-European media. Furthermore, she studied two Bachelor of Arts (in Social Sciences and in Journalism) in the University Carlos III de Madrid. She has carried out research on mass society processes and published articles on mass media issues. She has received several journalism awards such as the Citi Journalistic Excellence Award in 2013, Premios Periodísticos Instituto Aviva a la Educación Financiera in 2015 and Journalism AECOC Award in 2013. She has also published two books entitled: La Generación Precaria (Espejo de tinta, 2006), and Siga a ese taxi (Plataforma, 2010).
Golob Podnar, Urša
Ph.D., University of Ljubljana. Professor at the Marketing Communication and Public Relations Department, Faculty of Social Sciences, University of Ljubljana, Slovenia. Coordinator for MSc Public Relations Program and course leader for Corporate Social Responsibility (on MSc Strategic Marketing Communication Program).
She has received several teaching awards for mentoring, including the Slovene Marketing Association Award and the University of Ljubljana’s Prešeren Award. She is actively involved in the development of CSR in Slovenia, and serves on jury boards for national and EU CSR awards. She is a member of organizing committees for two conferences—CSR Communication Conference and IRDO International Conference on CSR—and the editor of AMM, the Slovene Academic Journal for Marketing. Her work has been published in several international journals such as: Public Relations Review, European Journal of Marketing, Corporate Communications: An International Journal, Journal of Marketing Communications, Journal of Business Research, and Journal of Public Policy & Marketing.
Professor of Visual Narratives and Representation and Ethics. Dean of IE School of Communication. Ph.D. in Literature, Universidad de Navarra. BA in Hispanic Philology, Universidad de Navarra.
Begoña has been working at IE University since 2000 and is currently the Dean of IE School of Communication. Her research and teaching interests are centered on visual narratives, storytelling and representation, focusing on the aesthetic, cultural, anthropological and ethical dimensions of contemporary screen works, in the areas of contemporary cinema, non-fiction film, art film, advertising, and new audiovisual formats.
Her current research is focused on images as a means of creating thought. She believes in the need to study the ethical and aesthetic implications of audiovisual representations of marginal realities and conflicts. She has published several books and articles and has directed interdisciplinary research projects and graduate dissertation papers. Some of the subjects taught by Prof. González-Cuesta are Visual Narratives, Representing Reality, Audiovisual Language, Storytelling, Texts and Images Analysis, Reading Film and Television, Written Communication, Film History, Constructing Narratives in Documentaries, and Re-creating Reality in Contemporary Film. Prof. González-Cuesta has taught in the Doctoral Program “Culture and Communication for the Information Society.”
Gracia Fabre, David
MBA, IESE Business School. Associate Professor of Digital Marketing, IE Business School.
As a specialist in digital marketing and online business development Prof. David Gracia has defined and executed online business strategies for companies in different industry sectors such as banking, retail and telecom. In 2003, he joined the eBay Group to develop their business in Spain and Latin America. He was responsible for building partnerships with key Internet players such as Google, Microsoft and Yahoo! He also contributed to the launch of PayPal in Spain and the integration of this online payment solution within the eBay marketplace. In 2007, he joined the BBVA Group as the head of innovation in Internet and mobile and couple of years later he was promoted to director of online marketing for the entire bank where he defined and executed strategies in social media, search engine and mobile devices for all business units. He is an MBA graduate at IESE and the Wharton School and since 2005 he’s collaborated with IE Business School as an associate professor of digital marketing.
Ph.D. in Communication, University of Lugano (CH), Executive MSc in Communication Management, University of Lugano (CH), MSc in Corporate Communication, University of Lugano (CH).
Professor in Corporate Communication at the IE University and IE Business School and Academic Director of the Master in Corporate Communication at the same University. Her current research focuses on how issues of organizational identity, social responsibility, and branding are involved in organizational management and change. Prior to joining IE, she conducted research at the Judge Business School (University of Cambridge) and London School of Economics. She has a Ph.D. in communication from the University of Lugano, where she worked as researcher. She is a member of the editorial board of Corporate Reputation Review (Palgrave) and Corporate Communication: An International Journal (Emerald). Recently she published a book and various academic articles on themes such as identity, the management of change, CSR, and branding. Her work has been published in the Journal of Business Research, Journal of Applied Behavioral Science, Corporate Reputation Review, CCIJ, IJWBR, and others.
Journalist and M.A. in Contemporary History and International Relations, Univ. Complutense de Madrid (ES)
Professor of Media Relations and Media Training in the Unit of Communication and Media at IE University. Since 2010, Mikkel has been working as Communications and Policy Officer in the Danish Embassy in Madrid, where he is in charge of coordinating the embassy’s communications and public diplomacy effort in Spain. Before that he worked for six years as a correspondent in Spain for a Danish daily newspaper, covering also Portugal and Morocco. At the same time, he worked as a stringer for the Danish public radio and TV and as a freelancer for a wide range of other European media. He studied journalism at Roskilde University (DK) and holds an M.A. in Contemporary History and International Relations from the Complutense University in Madrid (ES).
MBA from IE Business School, Degree in English Philology, Universidad Autónoma de Madrid. Ph.D. Universidad Autónoma de Madrid. Professor of Human Resource Management at IE Business School.
Professor of Teamwork. Laura Maguire has been dedicated to teaching since she started her professional and academic career, first at the Universidad Autónoma in Madrid and now at IE. Her commitment to academia is recognized due to the number of publications, papers, both authored and co-authored, and her participation as a plenary speaker for a number of seminars. She completed her studies at Glasgow University, and later on, at the University College of London (UCL). She is also Executive Director, Doctoral Programs, at IE Business School.
BA in Law. MBA from IE Business School. Previous employers: AccesoGroup
Eduardo Pedreño has worked for 15 years in the fields of corporate communications, digital media, internet, and technology. He was editor of one of the pioneer digital Spanish-language publications, DiarioRed.com. He was founding partner of AccesoGroup in 2000 and developed technology, products and services around journalistic content and Internet services for ten years, the last three as COO of the company. He is currently COO of the software company, Glob3 Mobile
Ph.D. Candidate in Business Administration, ICADE University, MBA in ICADE University.
Prof. Belén Rodríguez-Cánovas. Economist, Statistician and Ph.D. candidate in Business Administration. She’s currently the Senior Brand Manager at Kimberly-Clark, L’Oréal and Bosch. After gaining international experience in Eastern Europe’s real estate industry, she joined her family-run business as Commercial Manager in the pharmaceutical industry. She combines this position with academic research at IE Business School and teaches at ICADE, Comillas University Madrid.
Ph.D., IULM University, MA in Corporate Communication IULM University.
Stefania Romenti is Assistant Professor of Public Relations and Corporate Communication at IULM University and Lecturer of PR Evaluation and Measurement at University of Pavia. She is Vice-Director of the Executive Master of Public Relations and Education Supervisor of the Master in Public Relations and Corporate Communication at IULM University, where she is part of the teaching research commission of the Ph.D. program.
Her research interests focus on the strategic communication, evaluation and measurement of public relations, stakeholder engagement, CSR, and crisis communication. She is the author of a book and of several articles in Italian and international journals (Journal of Communication Management, Corporate Communications: An International Journal, International Journal of Strategic Communication, Public Relations Review).
She is an ad-hoc reviewer for the International Journal of Strategic Communication, Corporate Communications: An International Journal and for international conferences such as Euprera Annual Congress and International History of Public Relations Annual Conference. She is an active member of Federazione Relazioni Pubbliche Italiana (FERPI), European Public Relations Education, and Research Association (EUPRERA).
Ph.D., IE Business School, Spain, 2011, MBA, Cyprus International Institute of Management, Nicosia, Cyprus, 2005.
Julia Shimko is Assistant Professor of Strategy at Vlerick Leuven Gent Management School. She got her Ph.D. at IE Business School in Madrid, her MBA and MA of Economics at the Faculty of International Economic Relations, Belarusian State Economic University, 2000. She holds a helpful mix of academic and managerial backgrounds. Trained as an economist with the specialization in international trade, she also dedicated her time to research the socio-political and economic reality of post-Soviet Republics in affiliation with the University of Alberta (Canada) and Gorbachev foundation. Her ample experience as a business and media consultant included extensive research work on corruption and investment climate with such institutions as the World Bank, IFC and EBRD. Her current academic interests focus on the emergence of new governance forms such as public-private partnerships to address the problems of sustainable development and social deterioration.
Professor in Public Affairs and Non-Market Strategy. IXMBA, IE Business School. Common and Human Rights Law, University College London. Law, Universität zu Köln.
Associate Professor at IE. Christoph is convinced that the solutions for today’s most urgent global issues like Climate Change and poverty will stem from a more intense interaction of the public and private sector. “It will be here, at the borders between the classical spheres of powers, where engagement and innovation need to flourish to develop new ideas for our societies,” he says. He believes that the global financial crisis is showing drastically that neither the public nor the private sector alone have the knowledge, abilities and power to tackle the fundamental issues challenging societies and markets world-wide.
A German lawyer specialized in International & European Law, he has developed his professional career in international communication companies working on Regulation, Corporate Social Responsibility and Public Policy. He has developed Public Affairs strategies targeting governments and regulators on a national and international level, but has also defined and implemented engagement programs with civil societies and NGOs. He is convinced that companies in the era of globalization and Internet need to manage public policy strategies in the so-called “non-market environment” coherent with their market strategies and with the same level of professionalism and vigor if they want to succeed. His specific interest is devoted to the area of public policy for the Internet and he is currently engaged in a working group of the United Nations on the future of the global Internet Governance Forum (IGF). He is currently Director of Public Policy at Telefónica. His past professional experience includes key positions such as Head of Corporate Reputation & Responsibility, and Head of Government Relations & European Regulation for Telefónica O2 in Germany.
BA in Law, Universidad Complutense de Madrid (Spain).
Brand Strategy Director at FutureBrand Madrid, the Brand consultancy of McCann Worldgroup. Cristina started as a consultant for the Ministry of Finance in 1986, going on to do an MBA at the CEOE, under the European International Exchange Program. The MBA gave her the opportunity to start working in the marketing department of Masterfoods Inc., where she went from Product Brand Manager to Group Brand Manager within six years. After that, she worked as Marketing and Trade Marketing Manager for Yoplait for three years. Since 1999, she has been working at FutureBrand building brand strategies and identities, as well as integrated communication plans for corporate brands such as Telefónica, Acciona, Tavex, Cinfa, Sol Melià, Castilla y León, among others.
Wojcieszak , Magdalena
Ph.D. in Communication, Annenberg School for Communication/University of Pennsylvania (US), MA in Sociology, Uniwersytet Warszawski (PL).
Her research interests include deliberation, polarization, collective action, social network heterogeneity, and also online discussion groups and their impact on attitudes, participation, and public opinion perception. Her work has been published or is forthcoming in Communication Research, Journal of Communication, Public Opinion Quarterly, International Journal of Public Opinion, New Media & Society, among other journals. She has also received several awards for research and teaching and has been included in the 2010 special edition of Who’s Who in America. She serves on the editorial board of Journal of Communication and EastBound and as reviewer for various international journals.
To step beyond the academic ivory tower, Magdalena has worked in the media and as a media planner/buyer. Now she attempts to apply her knowledge to attenuating sociopolitical conflicts. Towards this end, she has been involved in a project on assessing public opinion in Darfur.
ADMISSIONS PROCESSApply now
HOW TO APPLY
At IE, we seek dynamic, motivated, creative candidates with excellent professional and/or academic backgrounds who have the potential to develop the interpersonal and leadership skills demanded in today’s top professionals. If you want to apply to the Master in Corporate & Marketing Communication Part-Time, you can learn more about how to apply, how to finance it and more, through this link https://secure.ie.edu/ie/online-application/
For more information about the program or the admissions process, please contact:
Master in Corporate & Marketing Communication Part-Time
The IE Admissions Department makes a rigorous selection among the large numbers of candidates who apply: selecting dynamic, creative, high-potential profiles who stand out by their academic and professional achievements as well as interpersonal skills. All applications received from 2 Oct- 17 Nov, 2017 will be considered for the Priority Admission process. Participate in the Priority Admission and you will receive your final admission decision in two weeks, allowing you to plan early on and kick-start your studies. Get familiar with the process through our 5 simple steps
To be considered for admission, a candidate should provide the following:
- Evidence of completion of a bachelor degree from an accredited university
- One-page CV
- Two letters of recommendation
- Official university transcripts (certified translation into English or Spanish)
- Photocopy of current passport
- One passport-size photo
- Duly completed application form, including all supporting documents
- Application fee 125€ (non-refundable and payable by credit card or cash)
The process is divided into three steps:
- Submission of application form and documents
- Personal interview
- Final decision
Students fulfilling the following requirements, will be entitled to request the issuance of the Official University Degree upon completion of the Master Program.
FEES AND FUNDING
The tuition for the Master in Corporate & Marketing Communication Part-Time is 26,200€*. To reserve a place, prospective students are requested to make a deposit of 5.200€ (4,000€ + 1,200€ contribution to the IE Foundation) that will be deducted from the total tuition fee. *Please bear in mind that prices are reviewed annually and are subject to change.
IE Financial Aid Department currently offers a range of scholarships, loan agreements, and other financial aid options to help you fund your studies in the Master in Corporate Communication. We recommend that you apply for financing options as early as possible, as financial resources are limited and competition is high!
In addition to general scholarships, several specific scholarships are available for outstanding candidates:
- Scholarship for Communication Professionals
- Scholarship for Digital and Visual Media Professionals
For more information on financial aid options for this program, please visit our Financial Aid website: http://financialaid.ie.edu/masters.aspx
IE has agreements with several banks which have devised plans specifically to accommodate your needs. These conditions are:
- Loans available to cover up the tuition fees (except the Place Reservation fee).
- Loan repayment period of up to 8 years.
- Up to 18 months capital grace period.
- Variable interest rate based on mortgage rate index.
- The final decision on loan approval and any conditions it may be subject to, is made by the bank in question according to their own predetermined criteria.
Once accepted onto an IE program, any student may send their loan application directly to IE. If you should have any queries please contact us at: email@example.com.
Students who have arranged full or partial funding from an employer or third party must return the signed Corporate Financing Form filled out by their sponsor to the Admissions Department, from whom it is available.
Want to learn more? We will be glad to help you.