Master in Corporate & Marketing Communication

Guide organizations through the digital age with effective communication and marketing strategies to drive business value.
Master in Corporate & Marketing Communication

We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open-innovation, and brand co-creation in terms of both strategy and actual implementation. This program will give you the tools to successfully guide businesses through the new challenges posed in today’s dynamic digital world.

Part Time

Career World
Connect
Format
Part Time
Location
Online & Madrid
Start date
April
Language
English
Duration
12 months

Full Time

CAREER WORLD
Connect
Format
Full Time
Location
Madrid
Start date
October
Language
English
Duration
10 months

OFFICIAL DEGREE

Students must fulfill the following requirements to be able to request the issuance of the Official University Degree upon completion of the Master Program.

Liquid Learning at IE University

In this new reality, we understand it’s not always possible to attend class in person. That’s why we developed our Liquid Learning approach, which seamlessly adapts to individual needs and provides equal access to world-class education—whether on campus or online wherever you are.

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Career-focused Corporate & Marketing Communication Master Program

HST molds students into future-forward and versatile professionals, that contribute to strategic decision making, using methodologies that put innovation at the forefront.
Estrella

A deep dive into communications in the digital era

Earn the latest skills and knowledge to develop from A to Z, not only in communication and marketing plans, but also in contingency, issue management, CSR, and reputation plans.

Diamante

Learn from top professionals of the new digital economy

Our faculty is made up of a diverse group of academics and professionals, who bring pedagogical rigor and real-world expertise into the classroom.

Candado

Unlock your high-impact career

Companies need modern professionals to lead and guide their organizations through agile methodologies and application of the latest trends in creating business value through branding and reputation management.

Make the right connections

Gain access to IE’s unparalleled network of 60,000 professionals worldwide and a careers department focused on helping you build relationships that matter.

Our Corporate & Marketing Communication Master Academic Director

ProfileCristina Vicedo Álvarez

Professor, Master in Corporate & Marketing Communication PT, Master in Corporate & Marketing Communication FT, Master in Digital Marketing FT and Master in Digital Marketing PT

Director General, FutureBrand Madrid
Miembro Junta Directiva, AeBrand
Ponente habitual en Foros y Asociaciones de Comunicación y Marca, Dircom

Cristina Vicedo Álvarez

Professor, Master in Corporate & Marketing Communication PT, Master in Corporate & Marketing Communication FT, Master in Digital Marketing FT and Master in Digital Marketing PT

Director General, FutureBrand Madrid
Miembro Junta Directiva, AeBrand
Ponente habitual en Foros y Asociaciones de Comunicación y Marca, Dircom

Subjects
Branding
Final Project B
Communication and Brand Consulting
Final Project C

Professional Experience
B.A. in Law, Universidad Complutense de Madrid (ES). General Manager in FutureBrand Madrid, the Brand consultancy of McCann Worldgroup, since 2012. She started in 1986 as a consultant for the Finance Ministry which led her into a MBA at the CEOE, under the European International Exchange Programme. The MBA gave her the opportunity to start working for Masterfoods Inc. in their marketing department, evolving from Product Brand Manager to Group Brand Manager within six years. Thereafter, she worked in Yoplait as Marketing and Trade Marketing Manager during three years. Since 1999, she has been working at FutureBrand building brand strategies and identities, as well as integrated communication plans for corporate brands such as Telefónica, Acciona, Tavex, Cinfa, Meliá Hotels International, Castilla y León, Mapfre, Verti Seguros, BBVA, Ayesa, Duro Felguera,… among others. From 2009, she is associate professor in IE and gives lecturers about Branding in different marketing academis and institutional foros.

percent of students found a job within 3 months of graduating

Why study a Master in Corporate & Marketing Communication?

Future-proof your career

The field is expecting disruption at breakneck speed, driven by customer needs and new tech advances. You'll need top training to stay in the game.

Hear from our Alumni

Enhance the impact of your career

According to Cisco, with over 4 billion online users by 2020, corporate and marketing comms will be more critical for business success than ever.

Work with the global giants

Our students and alumni work in companies all over the world that are spearheading the future.

A day in the life of a Corporate & Marketing Communication student

  • Morning

    We spoke to student Valeria Carraturo to see what her day-to-day is like in the program. “In the morning, we usually have classes. A class that I really liked was the entrepreneurship class—we had to develop a business plan, and it was my first time. It was challenging, but interesting; you’re creating something from scratch. At the end we pitched it as if we were pitching it to investors. That was really valuable to me because I could imagine myself in the future creating a new venture. So that was a good learning experience and fun.”

  • Midday

    “When we’re not in class, normally we have a quick lunch and then we meet with our teams. Our team is great, we have a really close relationship. Or if we don’t have classes, I may stay at MM31 and see what’s going on.”

  • Afternoon

    “I really like the Venture Lab on Thursdays. We have cool pitches every Thursday where real investors come so it’s really interesting to see what the IE teams do for business ideas.”

  • Night

    “I study a lot. Very often we spend hours with the team and we finish very late. Yesterday we were here until 1. But that’s very normal for us. Yes, we do study a lot. But on Friday evenings it’s girls’ night. After class, we always go for drinks somewhere around, like for example Selfies, and have tapas and wine and music, and we go there every Friday.”

Brochure

Check out the brochures to explore more about the program.

What the alumni of our Master's Degree in Corporate & Marketing Communication have to say

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Do you know about our Dual Degrees?

Pursue two disciplines while gaining insight from different perspectives and ways of thinking in less than two years. You’ll cover the contents of two master’s programs—and graduate with two diplomas.

Learn more

Financial aid

We offer customized, merit-based aid and loan programs to financially support our students' education and professional success.

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Start your journey
Thousands of students come to Financial Aid each year to create a tailor-made financial plan.

Hear from our students

Hear from our students

ALEJANDRO AGUERREVERE – Master in Corporate & Marketing Communication