Master in Corporate & Marketing Communication
Guide organizations through the digital age with effective communication and marketing strategies to drive business value.We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open-innovation, and brand co-creation in terms of both strategy and actual implementation. You will guide businesses to successfully navigate the new challenges of the digital world.
Part Time
Full Time
OFFICIAL DEGREE
Students must fulfill the following requirements to be able to request the issuance of the Official University Degree upon completion of the Master Program.
Have an informal chat with Blanca to see if this program is a good fit for you.
Associate Director of Admissions
Career-focused Corporate & Marketing Communication Master Program
A deep dive into communications in the digital era
Obtain the latest skills and knowledge to develop from A to Z not only communication and marketing plans, but also contingency, issue management, CSR, and reputation plans.
Learn from top professionals of the new digital economy
Our faculty is made up of a diverse group of academics and professionals, who bring pedagogical rigor and real-world expertise into the classroom.
Unlock your high-impact career
Companies need updated professionals to guide and lead organizations in agile adaptation, applying the latest trends for creating business value through branding and reputation management.
Make the right connections
Gain access to IE’s unparalleled network of 60,000 professionals worldwide and a careers department focused on helping you build relationships that matter.
Our Corporate & Marketing Communication Master Academic Director
Cristina Vicedo Álvarez
Professor, Master in Corporate & Marketing Communication PT, Master in Corporate & Marketing Communication FT, Master in Digital Marketing FT and Master in Digital Marketing PT
Director General, FutureBrand Madrid
Miembro Junta Directiva, AeBrand
Ponente habitual en Foros y Asociaciones de Comunicación y Marca, Dircom
Professor, Master in Corporate & Marketing Communication PT, Master in Corporate & Marketing Communication FT, Master in Digital Marketing FT and Master in Digital Marketing PT
Director General, FutureBrand Madrid
Miembro Junta Directiva, AeBrand
Ponente habitual en Foros y Asociaciones de Comunicación y Marca, Dircom
Subjects
Branding
Final Project B
Communication and Brand Consulting
Final Project C
Professional Experience
B.A. in Law, Universidad Complutense de Madrid (ES). General Manager in FutureBrand Madrid, the Brand consultancy of McCann Worldgroup, since 2012. She started in 1986 as a consultant for the Finance Ministry which led her into a MBA at the CEOE, under the European International Exchange Programme. The MBA gave her the opportunity to start working for Masterfoods Inc. in their marketing department, evolving from Product Brand Manager to Group Brand Manager within six years. Thereafter, she worked in Yoplait as Marketing and Trade Marketing Manager during three years. Since 1999, she has been working at FutureBrand building brand strategies and identities, as well as integrated communication plans for corporate brands such as Telefónica, Acciona, Tavex, Cinfa, Meliá Hotels International, Castilla y León, Mapfre, Verti Seguros, BBVA, Ayesa, Duro Felguera,… among others. From 2009, she is associate professor in IE and gives lecturers about Branding in different marketing academis and institutional foros.
percent of students found a job within 3 months of graduating
Why study a Master in Corporate & Marketing Communication?
Future-proof your career
The field is expecting disruption at breakneck speed, driven by customer needs and new tech advances. You'll need top training to stay in the game.
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I had the opportunity to relate and work with people from over 20 nationalities on finding solutions, from a managerial perspective, to complex communication and business related scenarios.
Ana Carolina Bustamante
Communication Specialist, Cerealto
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It was a delight to have a group of people from diverse backgrounds, with a passion for effective and transparent corporate communication.
Valentina Casas Ortiz
Corporate Comm Specialist
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In my work I regularly apply research skills, convention-challenging techniques, and methods that I learned in the program.
Greg Dost
Senior Consultant
Hear from our Alumni
Enhance the impact of your career
According to Cisco, with over 4 billion online users by 2020, corporate and marketing comms will be more critical for business success than ever.
Work with the global giants
Our students and alumni work in companies all over the world that are spearheading the future.
A day in the life of a Corporate & Marketing Communication student
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Morning
We spoke to student Valeria Carraturo to see what her day-to-day is like in the program. “In the morning, we usually have classes. A class that I really liked was the entrepreneurship class—we had to develop a business plan, and it was my first time. It was challenging, but interesting; you’re creating something from scratch. At the end we pitched it as if we were pitching it to investors. That was really valuable to me because I could imagine myself in the future creating a new venture. So that was a good learning experience and fun.”
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Midday
“When we’re not in class, normally we have a quick lunch and then we meet with our teams. Our team is great, we have a really close relationship. Or if we don’t have classes, I may stay at MM31 and see what’s going on.”
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Afternoon
“I really like the Venture Lab on Thursdays. We have cool pitches every Thursday where real investors come so it’s really interesting to see what the IE teams do for business ideas.”
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Night
“I study a lot. Very often we spend hours with the team and we finish very late. Yesterday we were here until 1. But that’s very normal for us. Yes, we do study a lot. But on Friday evenings it’s girls’ night. After class, we always go for drinks somewhere around, like for example Selfies, and have tapas and wine and music, and we go there every Friday.”
Brochure
What the alumni of our Master's Degree in Corporate & Marketing Communication have to say
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I work with a diverse team to find solutions to complex communication and business scenarios. The intense teamwork experience was incredibly beneficial.
Ana Carolina Bustamante, Venezuela
Communication Specialist, Cerealto
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IE’s practical and entrepreneurial approach helped me see myself as a ready-to-go professional, with unique benefits for the world of business.
Juliet Essien, Nigeria
Communications Manager, International Air Transport Association
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What most impressed me was the quality of the team that surrounded the MCC experience. They have all helped me find my way in the field of Corporate Communication and, most importantly, they have changed my perspective of how the business world should be.
Rosario García Compagni, Spain
Consultora de comunicación, reputación y responsabilidad corporativas
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ReadDo you know about our Dual Degrees?
Pursue two disciplines while gaining insight from different perspectives and ways of thinking in less than two years. You’ll cover the contents of two master’s programs—and graduate with two diplomas.
Learn moreFinancial aid
We offer customized, merit-based aid and loan programs to financially support our students' education and professional success.
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