Master in Corporate & Marketing Communication

Guide organizations through the digital age with effective communication and marketing strategies to drive business value.
Master in Corporate & Marketing Communication

We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open-innovation, and brand co-creation in terms of both strategy and actual implementation. You will guide businesses to successfully navigate the new challenges of the digital world.

Part Time

Career World
Connect
Format
Part Time
Location
Online & Madrid
Start date
April
Language
English
Duration
12 months

Full Time

CAREER WORLD
Connect
Format
Full Time
Location
Madrid
Start date
October
Language
English
Duration
10 months

OFFICIAL DEGREE

Students must fulfill the following requirements to be able to request the issuance of the Official University Degree upon completion of the Master Program.

Career-focused program

HST molds students into future-forward and versatile professionals, that contribute to strategic decision making, using methodologies that put innovation at the forefront.

A deep dive into communications in the digital era

Obtain the latest skills and knowledge to develop from A to Z not only communication and marketing plans, but also contingency, issue management, CSR, and reputation plans.

Learn from top professionals of the new digital economy

Our faculty is made up of a diverse group of academics and professionals, who bring pedagogical rigor and real-world expertise into the classroom.

Unlock your high-impact career

Companies need updated professionals to guide and lead organizations in agile adaptation, applying the latest trends for creating business value through branding and reputation management.

Make the right connections

Gain access to IE’s unparalleled network of 60,000 professionals worldwide and a careers department focused on helping you build relationships that matter.

Program Director

ProfileMaría Eizaguirre Dieguez

Professor, Master in Corporate & Marketing Communication FT, Master in Visual and Digital Media, and Bachelor in Communication and Digital Media

Academic Director Master in Corporate and Marketing Communications, IE School of Human Sciences and Technology
Marketing Strategy Advisor & Coach, Studio Banana
Adjunct Professor Branding, IE School of Human Sciences and Technology
Adjunct Professor & Director Innovation Lab, IE Business School

María Eizaguirre Dieguez

Professor, Master in Corporate & Marketing Communication FT, Master in Visual and Digital Media, and Bachelor in Communication and Digital Media

Academic Director Master in Corporate and Marketing Communications, IE School of Human Sciences and Technology
Marketing Strategy Advisor & Coach, Studio Banana
Adjunct Professor Branding, IE School of Human Sciences and Technology
Adjunct Professor & Director Innovation Lab, IE Business School

Subjects
Branding and Corporate Identity
Branding: Identity, Strategy and Reputation
Brand Strategy

Professional Experience
Academic Director and Associate Professor Master in Corporate and Marketing Communication – IE School of Human Sciences and Technology
Director Innovation Lab – IE Business School
Associate Professor Marketing and Academic Lead Marketing Fundamentals BBA – IE Business School
VP Marketing and Sales Spain & Portugal – Laureate International Universities
Director Insights and Strategy – IE University
Director Marketing – IE University
Senior Consumer Insights Manager, Innovation Cheese & Diary, EU – Mondelez International
Consumer Insights Manager, Processed Cheese, EU – Mondelez International
Strategic Planner – Young & Rubicam
Qualitative Research Executive – Research International

Education
DPhil (PhD), Anthropology – University of Oxford – Rhodes Scholar (Linacre and Spain, 1994)
MSc by Research, Biological Anthropology – Durham University
BA (Hons), Anthropology – Durham University

percent of students found a job within 3 months of graduating

Why a Master in Marketing & Comms?

Future-proof your career

The field is expecting disruption at breakneck speed, driven by customer needs and new tech advances. You'll need top training to stay in the game.

Hear from our Alumni

Enhance the impact of your career

According to Cisco, with over 4 billion online users by 2020, corporate and marketing comms will be more critical for business success than ever.

Work with the global giants

Our students and alumni work in companies all over the world that are spearheading the future.

A day in the life of...

  • Morning

    We spoke to student Valeria Carraturo to see what her day-to-day is like in the program. “In the morning, we usually have classes. A class that I really liked was the entrepreneurship class—we had to develop a business plan, and it was my first time. It was challenging, but interesting; you’re creating something from scratch. At the end we pitched it as if we were pitching it to investors. That was really valuable to me because I could imagine myself in the future creating a new venture. So that was a good learning experience and fun.”

  • Midday

    “When we’re not in class, normally we have a quick lunch and then we meet with our teams. Our team is great, we have a really close relationship. Or if we don’t have classes, I may stay at MM31 and see what’s going on.”

  • Afternoon

    “I really like the Venture Lab on Thursdays. We have cool pitches every Thursday where real investors come so it’s really interesting to see what the IE teams do for business ideas.”

  • Night

    “I study a lot. Very often we spend hours with the team and we finish very late. Yesterday we were here until 1. But that’s very normal for us. Yes, we do study a lot. But on Friday evenings it’s girls’ night. After class, we always go for drinks somewhere around, like for example Selfies, and have tapas and wine and music, and we go there every Friday.”

Brochure

Check out the brochures to explore more about the program.

A word from our Alumni

Rewire Mag

A roadmap for navigating your career. Find your path by seeing how others are walking theirs!

How a creative entrepreneur overcame failure by talking about it

Coming to grips with the mechanisms of failure and exposing vulnerability can be benefitial for future successes.

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All about the experience: what careers in digital marketing look like today

As the traditional marketing world is disrupted by digital innovation, a new set of skills, outlooks, and opportunities are set to define the next wave of marketing leaders.

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How a guerrilla marketing campaign brought Lavapiés’ diversity to life

By stepping away from his laptop and taking part in a guerrilla marketing campaign, Rewire’s Editor-in-Chief discovers the joy of rolling up his sleeves and bringing a touch more color to the Lavapiés neighborhood.

Read
Go to Rewire Mag

Do you know about our Dual Degrees?

Pursue two disciplines while gaining insight from different perspectives and ways of thinking in less than two years. You’ll cover the contents of two master’s programs—and graduate with two diplomas.

Learn more

Financial aid

We offer customized, merit-based aid and loan programs to financially support our students' education and professional success.

Learn more and apply
Start your journey
Thousands of students come to Financial Aid each year to create a tailor-made financial plan.

Hear from our students

Hear from our students

ALEJANDRO AGUERREVERE – Master in Corporate & Marketing Communication