Master in Corporate & Marketing Communication Guide organizations through the digital age with effective communication and marketing strategies to drive business value.
Master in Corporate & Marketing Communication
We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open-innovation, and brand co-creation in terms of both strategy and actual implementation. You will guide businesses to successfully navigate the new challenges of the digital world.
Part Time
Full Time
OFFICIAL DEGREE
Students must fulfill the following requirements to be able to request the issuance of the Official University Degree upon completion of the Master Program.
Career-focused program
HST molds students into future-forward and versatile professionals, that contribute to strategic decision making, using methodologies that put innovation at the forefront.
A deep dive into communications in the digital era
Obtain the latest skills and knowledge to develop from A to Z not only communication and marketing plans, but also contingency, issue management, CSR, and reputation plans.
Learn from top professionals of the new digital economy
Our faculty is made up of a diverse group of academics and professionals, who bring pedagogical rigor and real-world expertise into the classroom.
Unlock your high-impact career
Companies need updated professionals to guide and lead organizations in agile adaptation, applying the latest trends for creating business value through branding and reputation management.
Make the right connections
Gain access to IE’s unparalleled network of 60,000 professionals worldwide and a careers department focused on helping you build relationships that matter.
Program Director
Subjects
Corporate Social Responsibility
Issues, Crisis and Stakeholder Management*
Media Relations and Media Training (part b)**
Comunicación Corporativa
Corporate Communication
Professional experience
Laura Illia (PhD) is Associate (Tenured) Professor in Corporate Communication at IE University and IE Business School, and is Academic Director of the Executive and Full-time Masters programs in Corporate Communication at the same University (ES). Her current research focuses on how issues of social responsibility, reputation, branding and social media are involved in organizational
management. She has been teaching and doing research at the University of Cambridge (UK), London School of Economics and Political Science (UK) and University of Lugano (CH). Her works
are published in journals like MIT Sloan Management Review, Journal of Management Inquiry, British Journal of Management, Journal of Business Research, Journal of Applied Behavioral
Science, Corporate Reputation Review, Corporate Communication: An international Journal, Journal of Public Relations Research, and others. She currently serves on the Editorial Board of Business & Society (Sage), Corporate Reputation Review (Palgrave) and Corporate Communication: An international journal (Emerald). Next to her academic engagements she collaborates with Cotting Consulting International, as Head of Research.
Why a Master in Marketing & Comms?
Future-proof your career
The field is expecting disruption at breakneck speed, driven by customer needs and new tech advances. You'll need top training to stay in the game.
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I had the opportunity to relate and work with people from over 20 nationalities on finding solutions, from a managerial perspective, to complex communication and business related scenarios.
Ana Carolina Bustamante
Communication Specialist, Cerealto
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It was a delight to have a group of people from diverse backgrounds, with a passion for effective and transparent corporate communication.
Valentina Casas Ortiz
Corporate Comm Specialist
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In my work I regularly apply research skills, convention-challenging techniques, and methods that I learned in the program.
Greg Dost
Senior Consultant
Hear from our Alumni
Enhance the impact of your career
According to Cisco, with over 4 billion online users by 2020, corporate and marketing comms will be more critical for business success than ever.
Work with the global giants
Our students and alumni work in companies all over the world that are spearheading the future.
A day in the life of...
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Morning
We spoke to student Valeria Carraturo to see what her day-to-day is like in the program. “In the morning, we usually have classes. A class that I really liked was the entrepreneurship class—we had to develop a business plan, and it was my first time. It was challenging, but interesting; you’re creating something from scratch. At the end we pitched it as if we were pitching it to investors. That was really valuable to me because I could imagine myself in the future creating a new venture. So that was a good learning experience and fun.”
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Midday
“When we’re not in class, normally we have a quick lunch and then we meet with our teams. Our team is great, we have a really close relationship. Or if we don’t have classes, I may stay at MM31 and see what’s going on.”
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Afternoon
“I really like the Venture Lab on Thursdays. We have cool pitches every Thursday where real investors come so it’s really interesting to see what the IE teams do for business ideas.”
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Night
“I study a lot. Very often we spend hours with the team and we finish very late. Yesterday we were here until 1. But that’s very normal for us. Yes, we do study a lot. But on Friday evenings it’s girls’ night. After class, we always go for drinks somewhere around, like for example Selfies, and have tapas and wine and music, and we go there every Friday.”
A word from our Alumni
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I work with a diverse team to find solutions to complex communication and business scenarios. The intense teamwork experience was incredibly beneficial.
Ana Carolina Bustamante, Venezuela
Communication Specialist, Cerealto
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IE’s practical and entrepreneurial approach helped me see myself as a ready-to-go professional, with unique benefits for the world of business.
Juliet Essien, Nigeria
Communications Manager, International Air Transport Association
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What most impressed me was the quality of the team that surrounded the MCC experience. They have all helped me find my way in the field of Corporate Communication and, most importantly, they have changed my perspective of how the business world should be.
Rosario García Compagni, Spain
Consultora de comunicación, reputación y responsabilidad corporativas
Financial aid
We offer customized, merit-based aid and loan programs to financially support our students' education and professional success.
Learn more and apply
TECHNOLOGICAL IMMERSION
ENTREPRENEURIAL
HUMANITIES TO UNDERSTAND
DIVERSE NATIONALITIES,
