Communication Director and Expert in Measuring Intangibles and KPI's CC

You will be asked to play the role of Communication Director. You will learn how to apply the OASIS model (a model for communication planning) and to develop an effective messaging strategy related to it. As part of the course, you will be asked to develop a strategic messaging writing exercise (i.e. how to translate communication plan objectives into concrete messages). Finally, you will learn how to develop different KPIs to link communication plans with business plans (for example, develop a balanced scorecard for a digital communication plan or calculate how communication influences your company’s ROI).