Strategic Sponsoring and Partnership Manager

You will be asked to play the role of a Sponsoring and Partnership Manager in a big multinational corporation that’s looking to launch sports or cultural sponsoring plans. You will learn how to develop sponsoring contacts as part of the business strategy of a company.

  • For example, you will be asked to create the right sponsoring hierarchy and co-branding strategy for a company in order to avoid ambush marketing situations, and to maximize outcomes from celebrity endorsement.
  • Additionally, you will familiarize yourself with social media recipes (e.g. for star athletes and celebrities).