Issues, Crisis, and Stakeholder Manager

You will be asked to play the role of Crisis and Issues Manager. Apart from creating contingency and issues management plans for different companies, you will also be asked to play the protagonist in a number of simulations (on the computer or “live”) in which you will experience the first two hours or nine days of a crisis. You will have to respond to calls from journalists and answer emails from important stakeholders who are either your allies or opponents during the crisis. You will be asked to manage social media micro-conversations and run press conferences where you apply communication strategies you learned in class.