Non-Market or Public Affairs Strategist

You will be asked to play the role of a Public Affairs Specialist in a multinational corporation. You will learn how to analyze and respond to everyday situations and to develop strategies for digital advocacy that supports the company’s lobbying activities (for example, influencing an EU agency that will approve a regulation that is crucial for your business). You will learn how to develop a plan of action for a major influencer from start to finish; for instance, how to influence the various players who have a say in Net Neutrality. As part of this plan, you will learn to create a position paper that advocates for the company’s point of view.