Christina Kyprianou

Christina joined IE University in 2020 as an Assistant Professor of Entrepreneurship after having spent 20 years in the U.S. With one foot in entrepreneurship and another in strategy, Christina’s research investigates how technology start-ups, as well as more mature firms collaborate with myriads of users and customers to create and capture value. For instance, some of her work has examined the role of firm-user interactions in launching peer-to-peer platforms in the sharing economy. Her more recent work examines platform governance strategies through a behavioural lens. She is especially interested in how, and with what consequences platforms influence human behaviour both on and off the platform. Christina has also published on the implications of strategic leaders’ engagement with social media. In terms of methodologies, Christina gravitates towards inductive, theory building studies using qualitative data and text mining techniques. She often conducts her research in the field in collaboration with start-ups.

Christina also teaches courses in Entrepreneurship and Corporate Entrepreneurship in IE’s International MBA, Master in Management, and PhD programs. A common thread across her classes is the idea that entrepreneurship is not just useful for starting a business, but also for professional advancement, and personal fulfilment.

In her spare time, Christina loves to visit her home country and family in Cyprus, travel to new places, make jewellery, nurture succulents, cook, swim, and speak various languages (English, Greek, Spanish, French and Italian).

CORPORATE EXPERIENCE

• Research Associate, University of Cyprus, Nicosia, Cyprus, 2010 – 2011

• Associate Director, Graduate Admissions, Babson College, Massachusetts, USA, 2009 – 2010

• Founder, Kyprianou Creations, Washington, D.C., USA, 2006 – 2009

• Junior Professional Associate, World Bank Group, Washington, D.C., USA, 2004 – 2008

ACADEMIC EXPERIENCE

• Assistant Professor of Entrepreneurship, IE University, Madrid, Spain 2020 – Present

• Assistant Professor of Management, Clemson University, South Carolina, USA, 2016 – 2020

ACADEMIC BACKGROUND

• Ph.D. in Strategic Management, McCombs School of Business, The University of Texas-Austin, Texas, USA, 2016

• MBA in Business Administration, Babson College, Massachusetts, USA, 2009

• BSc in Business Administration, Georgetown University, Washington, D.C., USA, 2004

SELECTED PUBLICATIONS

• Heavey, C., Simsek, Z., Kyprianou, C., Risius, M. (2020). “How do strategic leaders engage with social media? A theoretical framework for research and practice”. Strategic Management Journal, 41(8): 1490 – 1527

• Kyprianou, C. (2018). “Creating value from the outside in or the inside out: How nascent intermediaries build peer-to-peer marketplaces”. Academy of Management Discoveries, 4(3): 336 – 370

• Kyprianou, C., Graebner, M.E., Rindova, V. (2016). “Strategic conversations: Methods for data collection and analysis”. In Elsbach, K. and Kramer, R. (Ed.). The Handbook of Qualitative Organizational Research, Routledge, p. 272 – 285

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