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Cristina Cruz Serrano


Cristina Cruz Serrano



The results of her research, which focuses mainly on entrepreneurial management and family business, have been published in leading international academic journals including the Academy of Management Journal, Administrative Science Quarterly, Journal of Business Venturing and Entrepreneurship Theory and Practice. In recognition of this research work, IE Business School gave her its Research Excellence Award in 2010, a prize that the school presents to its best researchers. Professor Cruz brings the results of her research to the classroom, where she instils in future generations the need to preserve and pass on entrepreneurship in business families. Her teaching on MBA courses and in Executive Education is always highly rated by students and internationally recognised as well. In 2011 she was one of the lecturers selected by the Family Firm Institute (FFI) to present their innovative teaching methods in family business issues at the Family Business Research & Education Symposium. She is also the author of numerous cases studies involving successful family entrepreneurs and businesses.