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David Álvarez García


David Álvarez García


Communication, Media & Marketing

His research deals with visual storytelling, film studies, subcultures, popular culture and social activism. Since 2003 he has been working in the area of documentary filmmaking. His professional experience goes through companies such as TVE, Sogecable, El Mundo TV, New Atlantis or Canal 9. His first project was the TV Series Panorama de actualidad (Grupo Vocento), a 14 episodes documentary series about social and humanitarian conflicts filmed in several locations all around the world. He has worked on music content for Sogecable, fashion content for El Mundo, and popular TV programs such as Españoles en el Mundo. David is also co-founder of the production company Eleventh Floor, and the writer and director of several short films, music videos, webdocs and documentaries awarded with prizes at national and international festivals, including Lo que hicimos fue secreto, a feature length documentary co-produced with TVE (Spanish National Television) about the role of subcultures in social movements. In 2021 he is defending his PhD, which has been awarded the SGAE Research Prize.

Corporate Experience

• Documentary Filmmaker, Ovisara XXI, Spain, 2003 – 2005

• Writer, Sogecable, Spain, 2005 – 2007

• Video Maker, El Mundo, Spain, 2007 – 2009

• Editor and Video Maker, New Atlantis, Spain, 2009 – 2011

• Video Maker, Prelum, Spain, 2011

• Co-founder and filmmaker, Eleventh Floor, Spain, 2011 – Present

• Video Maker, IE University, Spain, 2011 – 2016

• Medialab Director, IE, Spain, 2016 – Present

Academic Experience

• Adjunct Professor of Audiovisual Language, IE University, Spain, 2012 – 2016

• Adjunct Professor of Scriptwriting and Storytelling, IE University, Spain, 2012 – 2016

• Adjunct Professor of Advertising Creativity, IE University, Spain, 2016

• Adjunct Professor of Visual Storytelling, IE University, Spain, 2016 – Present

• Adjunct Professor of Pop Music and Cultural Change, IE University, Spain, 2021 – Present

Academic Background

• Ph.D. in Journalism, Universidad Complutense de Madrid, Spain, 2015 – 2021

• MD in Digital Communication, Culture and Citizenship, Universidad Rey Juan Carlos, Spain, 2014 – 2015

• BA in Audiovisual Communication, Universidad Complutense de Madrid, Spain, 1998 – 2003

• Degree in Multimedia Communication, Universidad Francisco de Vitoria, Spain, 1998 – 2003