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Elena Bernad Cabra


Elena Bernad Cabra


Communication, Media & Marketing

Professional Experience

• General Manager at Craft, the creative and production studio of McCann Worldgroup

• Certificate in Executive Coaching at the Escuela Europea de Coaching (EEC)

• ACC by the International Coach Federation (ICF)

• Certificate in Team Systemic Coaching Programme (ISAVIA-Instituto Liderazgo)

• Degree in Macromolecular Chemistry from the Universidad del Pais Vasco

She began her career in the medical-scientific department of Schering AG. From there, she moved to VP-Schickedanz, where she began her career in marketing, in roles ranging from product manager to head of the department.

After nine years working in marketing, in 1996 she began working at McCann Erickson, where she created and developed the Craft communication studio, devoted to creating and implementing campaigns in offline, online and video environments.

Craft works for brands such as Repsol, Mapfre, Movistar, Banco Santander, Coca-Cola and Warner Bros.

She became curious about the world of coaching in 2010 after finishing her own executive coaching process, in which she learnt the importance of applying transversal skills in the professional world.

Thus, she began her own process of ongoing training in individual and team-based executive coaching.