go back

Francisco Javier Arenas Romasanta


Francisco Javier Arenas Romasanta


Professor, Master in Digital Marketing FT and Master in Market Research & Consumer Behavior

Managing Partner at El Departamento


Communication, Media & Marketing

Madrilenian from Vigo, sociologist because he is a contrarian and because he really loves it, irreverent, skeptic up to cynicism and more rational than emotional. He still plays rugby on weekends (ex-players do not exist, he always carry his boots in the car in case he comes across an unexpected game) and practices boxing during the week. He plagues his neighbors playing heavy metal on guitar. As he has been his entire life working in market research he may seem a serious, rigorous guy, but don’t take it wrong, it’s just a phony facade. Conversations with his sons combine macroeconomy, politics, zombie anatomy, Alien physiology and speculations on the superfluous consumption of gas in Mad Max.

Corporate Experience

  • 2013 – 2020. Managing Partner at El Departamento
  • 2006 – 2013. Head of Quant Area at Added Value Spain
  • 2002 – 2005. Director for Tracking Programs at Ipsos ASI
  • 1998 – 2002. Director for Ad-Hoc Projects at Ipsos
  • 1996 – 1998. Research Manager at Atento España
  • 1994 – 1996. Research Analyst at Imagen & Opinión
  • 1993 – 1994. Research Executive at ICP Research
  • 1991 – 1993. Research Assistant at Cemark

Academic Experience

  • Adjunct Professor at IE (MRCB), 2014 – today
  • Adjunct Professor at IE (MDGM), 2019 – today

Academic Background

  • University Specialist in Consumption Sociology, UCM, Spain, 1991-1992
  • BA in Political Sciences and Sociology, UCM, Spain, 1986-1991