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Iñaki Gorostiza Esquerdeiro

WHO

Iñaki Gorostiza Esquerdeiro

AREA

Communication, Media & Marketing

Iñaki Gorostiza holds a Bachelor’s degree in Computer Science Engineering from the Universidad of Deusto, and Master’s degrees in Computer Networks. He is currently a PhD Student in Computer Engineering (Digital Analytics) and is Google Analytics IQ Certified.

Head of Digital Analytics at LIN3S Agency (Google, Facebook and Adobe Service Partner), co-director of MIDE 360 Digital Analytics Postgraduate Degree. Co-Author of Anaya Multimedia’s books Google Analytics, Google Tag Manager and Data Analytics. He is a Postgraduate Professor at the University of Zaragoza, Mondragon University, Complutense University of Madrid and an Adjunct Professor at IE.

Experienced Digital Analyst with a demonstrated history of working with online businesses. Strong engineering professional skilled in Search Engine Optimization (SEO), CRO, and Google 360 suite.

Corporate Experience

• Head of Digital Analytics, LIN3S, Spain, 2011 – Present

• Head of Web Development, Spain, Panda Security, 2004 – 2011

Academic Experience

• IE Adjunct Professor of Digital Analytics, IE School of Human Sciences and Technology (HST), Spain, 2019 – Present

• Professor of Digital Analytics, Zaragoza University, Spain, 2017 – Present

• Professor of Digital Analytics, MIDE 360, Complutense University of Madrid,  2017 – Present

• Professor of Digital Analytics, Mandragon University, Spain, 2017 – 2019

Academic Background

• Ph.D in Engineering for the Information Society and Sustainable Development,Deusto University, 2017 – 2022 (expected graduation)

• Master in network management system, Deusto University, 2000 – 2001

• Bachelor’s degree in Computer Science Engineering, Deusto University, 1995 – 2000