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Iôna de Macêdo


Iôna de Macêdo


Communication, Media & Marketing

Professional Experience

She has been an active member of the International Audio Visual Industry since 1989, where she began as a Sales Executive at Pandora, then, one of France’s most distinguished Independent Distribution companies. She has since taken various positions in TV Programming and Acquisitions, Marketing and Distribution as well as Television and Feature Film Development and Production, having lived in seven countries.

Between 1997 and 2008, Iôna held different positions at Sony Pictures Entertainment in Latin America and Europe- the last being Senior Vice President of European Production. In 2008, Iôna created Dama Filmes (São Paulo-Brazil), where she has produced three feature-length films to date. Throughout her career, Iôna has worked closely with writers and directors such as Braulio Mantovani, Luca Guadagnino, Hector Babenco, Alicia Luna, Manuel Huerga, and has accompanied from up close the works of great writers such as Francis Veber and James L. Brooks.

She has written and licensed two screenplays which are yet to be produced. Additionally, she has been a thesis advisor in Film Production for the MEDEA MBA Program at the Universidad Carlos III in Madrid and has given Master classes on TV and Film Production at the Media Business School (Europe and Latin America) as well as in other Brazilian and Spanish Universities. Iôna received a BA in Theatre Arts and Sciences/ TV and Film Production and a Minor in English Literature from Rutgers -The State University of New Jersey and did graduate work in Comparative Literature and Linguistics, respectively at the Université de Paris IV- La Sorbonne and The École de Hautes Études en Sciences Sociales, both in Paris, France.