Joe Niklas Ploog

Joe N. Ploog is Assistant Professor in the Strategy Department at IE University. His research focuses on heterogeneous network effects and intra-platform competition. His work has been published in journals such as the Academy of Management Journal, Strategic Management Journal, and Academy of Management Discoveries. Joe obtained his PhD in Strategy from the UCL School of Management in London. His dissertation, "Three Essays on Heterogeneous Network Effects: Implications for Firms and Users" has been nominated as a finalist for the Outstanding Dissertation Award of the TIM Division of the Academy of Management and won the Outstanding Dissertation Award of the STR Division. Joe graduated cum laude (distinction) from the MSc. Program in Strategic Management at the Rotterdam School of Management, Erasmus University.

In his free time, Joe likes cooking, eating, and playing (video and board) games, which often inspire the empirical settings for his research.