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Jorge Sánchez Paniagua

Executive with over 20 years’ experience in leadership positions at multinational companies. Responsible for leading high-performance multidisciplinary teams with international exposure to Marketing, Sales, CVM (Customer Value Management)-Loyalty, Online-Digital and Strategy.

His disruptive mindset makes him continuously challenge the status quo and traditional approaches, with a strong focus on results and innovation.

He is currently the Marketing & Admissions Director of IE University Lifelong Learning for Executive Education, Online Programs and Data Science Bootcamps at IE Business School.

He is also Executive Coach, keynote speaker, lecturer and an Adjunct Professor for the Master in Digital Marketing & Analytics at IE Business School. He is a lifelong learner having completed the Programa de Dirección en Coaching Ejecutivo (2022), the Global Advanced Management Program (2019) and an MBA (2003) at IE Business School. He is an Industrial Engineer and a PhD candidate in Business Administration. Senior advisor of companies and member of the Spanish board members' association 'Instituto de Consejeros-Administradores'. Member of Beta Gamma Sigma (The International Business Honor Society).

Corporate Experience

• Marketing & Admissions Director at IE University Lifelong Learning, Spain, 2018-Present

• Executive Coach, 2022-Present

• Former positions as e-Commerce and Digital Marketing Manager at Vodafone, Loyalty and Customer Value Marketing Manager, Commercial and Sales Manager and Strategic Planning Manager at Vodafone, Spain, 2006-2018

• Former Strategy Consultant at DMR Consulting (Everis), Spain, 2004-2006

Academic Experience

• Adjunct Professor of IE Business School, IE University, Spain, 2022-Present

• Adjunct Professor of IE School of Science and Technology, IE University, Spain, 2018-Present

• Keynote speaker and lecturer

Academic Background

• PhD candidate in Business Administration, University of Valladolid, Spain

Programa de Dirección en Coaching Ejecutivo, IE Business School, Spain, 2019

Global Advanced Management Program, IE Business School, Spain, 2019 

• Professional Diploma in Digital Marketing, Digital Marketing Institute, Dublin, 2016

• MBA, IE Business School, Spain, 2004

• Industrial Engineer, University of Valladolid, Spain, 2003

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