José Antonio Ávila

Jose Antonio has +9 years of experience designing products, services, strategies and business models for companies, NGOs and governments in Europe, UK and Latin America. His genuine curiosity about the limits of design have lead him to participate in projects that range from product, architecture and yacht design, to the definition of problems and the generation of opportunities in programs for the IDB, AECID and the Ministry of Foreign Trade and Tourism of Peru. Currently, at The Cocktail, he works internally at BBVA as part of the Design Discipline team overseeing how to scale the design functions throughout the organization.


• Senior Strategic Designer, The Cocktail, Spain, 2021 – Present

• Co-founder and Strategic Designer, Yunizon, Spain, 2019 – Present

• Senior Strategic Designer, Garaje de Ideas, Spain, 2019

• Senior Business and Strategic Designer, Nadie – The Creative Think Tank, Spain, 2019

• Special Projects Lead, Istituto Europeo di Design, Spain, 2013 – 2018


• Adjunct Professor for Strategic Design Thesis, IED Madrid, Spain, 2014 – 2016


• Master in Strategic Design and Innovation, IED Madrid, Spain, 2012

• Bachelor in Industrial Design and Fine Arts, PUCP, Perú, 2006 – 2011

José Antonio Ávila | IE
José Antonio
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