Kim Keunwoo

Born in Busan, South Korea, Knu Kim is a multi-disciplinary professional working as a brand owner, strategic designer, photographer, and professor.

He started his career in business at LG International in Frankfurt, combining the fields of business development and corporate strategy. After he graduated with an MBA at IE Business School, he entered the world of design, working as a design strategist in Fjord in Madrid. Meanwhile, his entrepreneurial soul led him to co-found a shoe brand, Paracia. Now, he plays the role of branding, creative direction, and strategy.

He is passionate about advocating the impact of design on business, so he’s been teaching in bachelor’s and master’s programs in IE as an adjunct professor. For him, photography is a means of expressing his thoughts and emotions, and it connects everything he does.


• Creative Director / Co-Founder, Paracia, Spain and Korea, 2016 – Present

• Business Designer, Fjord, Spain, 2015 – 2021

• A. Manager, LG International, Germany, 2009 – 2013


• Adjunct Professor of Design, IE University, Spain, 2020 – Present

• Adjunct Professor of Design, IE Business School, Spain, 2018 – Present


• MBA, IE Business School, Spain, 2014

• Bachelor in Business Management/Economics, Handong University, South Korea, 2008

Kim Keunwoo | IE University
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