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Martina Pasquini


Martina Pasquini

Martina Pasquini is Assistant Professor of Strategy & Entrepreneurship at IE University since September 2014.  Her research interests are at the intersection of entrepreneurship, technology strategies, and innovation management with a particular attention on the role of demand, users, and communities of values. Recently, she has been granted research funds by the EU through the Marie-Curie Program and by the Spanish Ministry of Science and Innovation for her research in strategies of shared value creation. She currently teaches Strategic Management and Research Methods at undergrad level, and she has also taught Entrepreneurship & Innovation, Global Entrepreneurship, Techniques for Innovation Management at Master level in leading European Universities. She regularly attends international conferences such as AoM, SMS, and DRUID and her works have been published on international journals like Journal of Business Venturing.


PhD Business Administration & Management, Bocconi University

MSc Economics, Collegio Carlo Alberto CORIPE

BA Political Science, University of Florence


2016 – present    Marie-Curie Research Fellow, EU – IE University

2014 – present    Assistant Professor of Strategy, IE University

2014                      Assistant Professor of Strategy and Innovation, Southampton Business School (UK)

2012- 2014           Post-doc Researcher, University of Bologna (Italy)

2012-2014            Adjunct Professor, Bocconi University (Italy)


Prandelli, E., Pasquini, M., & Verona, G. 2016. In User’s Shoes: An Experimental Design on the Role of Perspective Taking in Discovering Entrepreneurial Opportunities. Journal of Business Venturing, 31(3): 287 – 301.

Munari, F., Pasquini, M., & Toschi, L. 2015. From the Lab to the Stock Market? An Analysis of University-oriented Seed Funds in Europe, Journal of Technology Transfer, 40: 948.

Giuri, P., Munari, F., & Pasquini, M. 2013. What determines University Patent Commercialization? Empirical Evidence on the Role of University IPR ownership, Industry & Innovation, 20(5): 488-502.

Pasquini, M. 2013. Filling the Funding Gap: University-oriented Seed Funds in Europe, Journal of Industrial and Business Economics, 40(4): 155-172.

Giarratana, M. & Pasquini, M. 2016. B Corporations e le strategie delle aziende ibride. Quando la profittabilità incontra la sostenibilità, Economia&Management, 4:56-71 (in Italian).

Prandelli, E., Verona, G., & Pasquini, M. 2014. Quando l’imprenditore assume la prospettiva del clienteL’empatia aiuta a cogliere le opportunità di mercato, Economia&Management, 3:7-94 (in Italian).