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May Truong

May Truong is a Full-time Assistant Professor in Information Systems at IE University. She holds a Ph.D. in Information Systems from Erasmus University Rotterdam. She obtained her Master of Science in Operational Research from the University of Edinburgh.

Her research focuses on digital markets, market designs, the economic impact of information technology, and multi-channel systems. She has presented her works and won multiple awards and nominations at different prestigious Information Systems Conferences such as the International Conference on Information Systems (ICIS), the European Conference on Information Systems (ECIS), the Conference on Information Systems and Technology (CIST), and the Workshop on Information Technologies and Systems (WITS). Her thesis project is the winner of the AIS Impact Award at ICIS 2020.

ACADEMIC BACKGROUND

• Ph.D. in Information Systems, Erasmus University Rotterdam, Netherlands, 2016 – 2021

• MSc in Operational Research, The University of Edinburgh, UK, 2012 – 2013

ACADEMIC EXPERIENCE

• Assistant Professor, IE University, Spain, 2021 – Present

CORPORATE EXPERIENCE

• iFlow Project, 2016 – 2020

• RUGGEDISED Smart City Project, 2018 – 2019

• Corvinno Technology Transfer Centre, 2014 – 2015

• Socio-Economic Development Centre (SEDEC), 2008 – 2012

• Robert Bosch, 2010 – 2011

SELECTED PUBLICATIONS

• Truong M., Gupta A., Ketter W., van Heck E. “The Effect of Posted Prices on Auction Prices: An Empirical Investigation of a Multi-channel B2B Market, MIS Quarterly, Forthcoming”.

• Truong, H.M., Gupta A, Ketter W, van Heck E. (2022). “Buyers’ Strategic Behavior in B2B Multichannel Auction Markets: When an Online Posted Price Channel is Incorporated into a Dutch Auction System”. Information Systems Research

• Truong, H.M., Gupta, A., Ketter, W., van Heck, E. (2020). “The Impact of Price and Quantity Information of an Online Pre-sales Channel on Dutch Auctions’ Performance”. International Conference on Information Systems (ICIS) Proceedings

• Truong, H.M., Gupta, A., Ketter, W., van Heck, E. (2020). “Buyers Strategic Choices and Behaviors in B2B Multichannel Auction Markets”. Conference on Information Systems and Technology (CIST) Proceedings

May Truong
Name
May
Last Name
Truong
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