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Norman Kurtis


Norman Kurtis


Behavior & Talent

Vice Dean at the IE University School of Human Sciences & Technology and adjunct professor in the undergraduate and Master’s programs, teaching behavior, leadership and marketing-related courses. Passionate about helping students and professionals become better managers to help their teams succeed.

Clients, teams, business and innovation-oriented manager with twenty years of experience as a strategic and marketing consultant in several industries (especially FMCG & Retail at Accenture) and as CEO of two marketing and market research agencies (Kantar and Ipsos), where he has helped global brands grow by recommending and delivering the appropriate consumer insights and roadmap.

Trilingual in English, French and Spanish and has lived in Europe, the US and Latin America.

Corporate Experience

• Vice Dean, Behavior & Human Development, IE School of Human Sciences & Technology, 2015 – Present

• Strategy & Marketing consultant, self-employed, Spain, 2012 – 2015

• CEO, Ipsos Spain, 2008 – 2012

• CEO, Kantar Spain, 2003 – 2008

• Associate Partner, Accenture EMEA, 1996 – 2003

• Assistant Manager, American Express, New York, 1990 – 1994

Academic Experience

• Adjunct Professor IE Business School, Spain, 2014 – Present

• Adjunct Professor IE School of Human Sciences & Technology, Spain, 2016 – Present

• Corporate Trainer, Headspring, Spain, 2020 – Present

Academic Background

• MBA, London Business School, UK, 1996. Graduated in Dean’s List (top 10% of class) with Distinction.

• Bachelor’s in Business Administration and French Literature, University of Notre Dame, USA, 1990. Graduated with High Honors.