Pablo López Renaud

Pablo Renaud has been working in Spanish e-commerce since its earliest days. He launched his first online store in 2000 and has spent the past 25 years building, operating, and advising digital commerce businesses across Europe. He co-founded Ebolution, an e-commerce agency that has delivered hundreds of digital commerce projects since 2010, and Ziclotech, where he has led DTC and marketplaces strategy for technology and home brands.

Beyond his operating roles, Pablo is an active investor and board member in several digital business companies, mostly e-commerce ventures. This combination of operator, investor, and advisor gives him a broad view of how the industry actually works: what scales, what stalls, and where the real margins live. He brings that same perspective into the classroom. Pablo has been teaching e-commerce, marketplaces, and online business at IE Business School since 2018, and has directed academic programs at, Elev8 School,  KSchool and Startups Institute, working with students who range from first-time founders to executives leading digital transformation in established companies.

He is co-author of Vender con éxito en Amazon (LID Editorial, 2019) and writes EcommLetter, a weekly Spanish-language newsletter read by more than 6,600 e-commerce professionals looking for practical takes on what's happening in online retail.

Corporate Experience

• Co-founder & Director of DTC, Ziclotech, Spain, 2019–2025
• Co-founder & Head of E-commerce, Ebolution, Spain, 2010–2025
• Creator and Content Director, EcommLetter, Spain, 2020–present

Academic Experience

• Adjunct Professor, Master in Management, IE University, Spain, 2018–present
• Co-founder & Professor, Elev8 School, Spain, 2020–present
• Professor and Program Director, Startups Institute, Spain, 2025–present
• Program Director, E-commerce & Marketplaces Program, KSchool, Spain, 2018–2023

Academic Background

• Executive Master in Telecom & Digital Business, IE Business School, Spain, 2008
• Degree in Telecommunications Engineering, Universidad Politécnica de Madrid, Spain, 2002