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Ricardo Alcón

WHO

Ricardo Alcón

POSITION

Professor, Master in Market Research & Consumer Behavior

Commercial Leader New Business Development, Nielsen

CONTACT

ralcon@faculty.ie.edu

AREA

Communication, Media & Marketing

Human Sciences and Technology

Subjects
Market Research Panels
Project II: The Market Research Agency Challenge

Academic Background
PIDD Business Executive Master Program, ESIC
Master in Food Marketing, UPM
Agricultural Engineer, UPM

Corporate Experience
Currently Luxury Division Director, and New Business Development Leader Nielsen Spain.
Nielsen Press Sponsor for Luxury and New Business Development
Nielsen Training and Talent Development Sponsor