Zherui Yang

Zherui Yang is a researcher passionate about digital transformation and business strategy, as well as the value and influence of information technology, big data analytics, and e-commerce. His work centers around employing various methodologies, with a particular emphasis on field experiments. Additionally, he adeptly combines multiple research approaches, including lab and online experiments, machine learning, econometrics, and surveys to enhance the breadth and depth of empirical investigations. In his Ph.D. dissertation, he delves into human-centric digital transformation. Within this realm, Zherui explores the pivotal role of individual differences in organizational digital transformations, dissecting their impact on the effectiveness of digitalization processes. Through his research, he seeks to illuminate the essential role that human factors play in the ever-evolving digital landscape.

Zherui's scholarly contributions have garnered recognition and acceptance at prominent international conferences, including ICIS, WISE), ECIS, AMCIS, PACIS, CODE@MIT, CIST, CSWIM and SCECR. By bridging theory and practice, Zherui Yang's research provides valuable insights into the dynamic intersection of technology, business strategy, and human behavior, contributing to the advancement of knowledge in the digital age.

Academic Experience

• Assistant Professor of Information Systems & Technology, IE University, Spain, 2024

• Research and Teaching Assistant, Tilburg University, the Netherlands, 2016 - 2017

• Researcher, Utrecht University, the Netherlands, 2016 - 2016

Academic Background

• Ph.D. in Business Information Management, Erasmus University Rotterdam, the Netherlands, 2024

• Visiting Doctoral Candidate, Tsinghua University, China, 2021

• Research Master (M.Phil.) in Business & Information Management, Tilburg University, the Netherlands, 2017

• Master (M.Sc.) in Information Management, Tilburg University,  the Netherlands, 2015

• Bachelor of Management Information Systems, University of International Relations, China, 2014

Corporate Experience

• Digital Strategy Consultant, Athora Insurance (Previously as VIVAT), the Netherlands, 2017 - 2021 

• IT Trainee, Optiver, the Netherlands, 2015 – 2015

Google Scholar