Program
Bachelor in DesignAuthor (Students)
Bachelor in Design's students
Tutor
Ruxandra Iancu BratosinStudents are instructed to create a product or strategy, or to hack an existing process inside the Muji universe of services. Projects range from material research to fashion and industrial design.
In the research phase, the Asobi team found that Muji does not produce children’s toys and saw an opportunity. Following Muji’s aesthetics and Japanese values, this project aims to evoke discovery and curiosity, allowing endless possibilities for play.