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Ángel María Del Castillo Puente

WHO

Ángel María Del Castillo Puente

AREA

Marketing

 PhD in Economics and Business Administration from the University of Santiago de Compostela with First Class Honours, “Cum Laude”.

After more than 20 years working in sales and marketing fields in senior management positions, I am currently Professor of Sales and Marketing in diverse Business Schools and Forums.

I was previously the Commercial Director of Lactalis and member of the Sales and Marketing Committee of the Ebro-Puleva Group (currently Ebro Foods).

In addition to the aforementioned responsibilities I am the author of “Category Management: Efficient Integration between Manufacturers and Distributors”, “Efficient Consumer Response: Manage successfully the relations between Manufacturers and Distributors” as well as ” 18 fundamental axioms of marketing research. Why do products that have obtained the best results in previous research fail?”

I has also published a number of articles in peer review magazines including “Export performance in Spanish wineries: the role of human capital and quality management system”, (European Journal of International Management, 2016) “Value Merchants” (Manager Focus,2008), “Category Management: a strategic relationship between suppliers and retailers” (Harvard Business Review, 2008) and “Marketing Metrics” (Manager Focus, 2007).

Corporate Experience

• 2017 – Current: Professor of Sales and Marketing

• 2015 – 2016: Retail Commercial Director of Lacatalis

• 2011 – 2014: Retail Commercial Director of AB Sugar

• 2009 - 2010: Marketing Director of British Sugar Group for the Iberian and French market

• 2004 - 2008: Marketing Director of Azucarera Ebro

• 1999 - 2003: Key Account and Trade Marketing of Azucarera Ebro

• 1997 - 1999: Key Account Manager of Conservas Calvo

• 1995 - 1996: Assistant to the Managing Director of Conservas Calvo

• 1994 - 1995: Marketing Assistant of Leyma

Academic Experience

• January 2005 - Present: Adjunct Professor of Sales and Marketing Management, MBA IE

• 2001 - Present: Professor of Sales and Marketing Management, MBA University of La Coruña

Academic Background

• 2003: PhD in Economics and Business Administration. University of Santiago de Compostela

• 1993 - 1994: Master in Business Administration. Specialization in the Food Sector, University of La Coruña

• 1988 - 1993: Degree in Economics and Business Administration. Qualification in International Economics, University of La Coruña