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Antonio Sedán Murra


Antonio Sedán Murra



Antonio Sedan is General Manager of Audia Liqui Kolor France and Associate Professor of Strategy of the IE Business School since 2006.

Has been member of several boards of directors throughout his career up to the present in organizations such as power utilities and other service companies; plastics; and a university.

During the last 20 years of his professional life, his job has been to design and implement strategies to deliver results according to the expectations of customers, employees, shareholders, and other relevant stakeholders.

Corporate Experience

• General Manager, Audia Liqui Color France, France, 2018-present

• VP of Business Development, Audia Group, United States, 2017

• General Manager and Legal Representative, Comai (ESENTTIA MB), Colombia, 1999-2017

• Other industry and management roles 1984 - 1998

Academic Experience

• Adjunct Professor of Strategy, IE Business School, Spain, 2006-Present

• Associate Professor of Organizations, Universidad Tecnológica de Bolívar, Colombia, 2011-2014

• Consejo Superior, Universidad Tecnológica de Bolívar, Colombia, 2015-2017

Academic Background

• MBA IE Business School, best student, IE Business School, Spain, 2005

• Finance Specialist, Universidad EAFIT, Colombia, 1992

• Electrical Engineer, Universidad de los Andes, Colombia, 1984

• High School, best student, Colegio de la Salle, Colombia, 1978