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Arancha Larrañaga Muguerza

WHO

Arancha Larrañaga Muguerza

AREA

Communication, Media & Marketing

Commercial executive that combines 3 areas:
1. Proven marketing & commercial experience (20 years) in the FMCG both in brand management, innovation and research & media. Always working in international environments, very results oriented. For the last 4 years working in Sales, designing commercial strategy and executing winning plans.
2. Academic experience at ICADE (Universidad Pontificia Comillas): 9 years teaching Brand Management and Innovation (ITM and Master in Marketing) and 2 years at IE in EMCC (Field coach)
3. Expert in people development: ICF coach and Certified Co-active coach from CTI

Specialties: Insights generation, communication development, innovation process and marketing execution. People management. Coaching

Experience

• Sr. Commercial Strategy Manager Cereals Iberia, Kellogg Company

• Field Coach in Executive Master of Corporate Communication, IE School of Human Sciences and Technology

• Certified Co-active Coach, Life and Business Coach

• Commercial Strategy Manager Snacks Iberia, Kellogg Company

• Field Coach in Executive Master in Corporate Communication, IE School of Human Sciences and Technology

• Professor of Brand Management, ICAI-ICADE

• Marketing Operations Manager, Kellogg Company

• Category, Media and Brand PR Manager, Kellogg Company

• Professor: Master in Marketing, ICAI-ICADE

• Marketing Manager Kids & Family Brands, Kelloggs

• Snack Sr. Brand Manager, Kelloggs

• Professor in Marketing Degree (ITM), ICADE

• Finance Assist, Marketing Trainee, Jr. Resarch Analyst, Brand Manager, Media Manager, SR. Brand Manager, SCJohnson

Education

• ACC-Associate Certified Coach, ICF

• Coaching – Certified Co-active coach, The Coaches Training Institute – CTI

• PDD – Business Administration, IESE Business School

• 2-year degree, Marketing & Research (ITM), University of Pontificia Comillas

• 5-year degree, Business Administration & Economics (E-2), University of Pontificia Comillas