Baruc Corazón Brabo

Baruc Corazón is the Academic Director of the Bachelor in Fashion Design at IE University and the founder and creative director of his own label, BARUC. With more than two decades of experience in the fashion and design industries, his career brings together creative, entrepreneurial, and academic dimensions. He has collaborated with leading houses such as Hermès, Loewe, Missoni, and Del Pozo, developing designs, creative consulting projects, visual merchandising, and brand identity strategies.

He has also contributed to the public conversation on conscious design and sustainability through his essay NoDiseño: A Proposal for a New Creativity, as well as through articles, reflections, and editorial collaborations. His academic approach is defined by a holistic and integrated vision of design, spanning from product —fashion, jewelry, accessories— to brand strategy, cultural value, sustainability, and social responsibility. His personal interests include painting, meditation, psychology, and the exploration of consciousness as a driver of authentic and responsible creativity.

Corporate Experience

• CEO & Founder, BARUC (firma de moda), Spain,. 2004–Present
• Creative Director  for Visual Merchandising— Loewe. 2006–2009
• Creative Director  for Visual Merchandising- Hermès. 2004–2006
• Creative Brand Consultant. 2004–Present
• Chief Designer— Jesús Del Pozo. 1991–99
• Womenswear Designer— Missoni. 19990–91

Academic Experience

• Senior Academic Advisor / Advisor & Lecturer in Fashion Design, IE School of Architecture & Design, IE University, Spain, desde 2004–Present
• Creativity Workshop Instructor, IE Creativity Center, Spain, 2025–2026
• Academic Director — Bachelor in Fashion Design, IE University, Spain, Until 2025
• Advisor for the  design and accreditation of the Bachelor in Fashion Design, IE School of Architecture and Design, IE University, Spain, 2013–2014
• Professor of Creativity, IE University, Spain, 2024–2025 & 2025–2026
• Professor of Art History, IE University, Spain, 2024–2025 & 2025–2026
• Lecturer, Conscious Design Leadership Seminar, IE University, Spain, 2022–2023
• Professor of Fashion design, Universidad Politécnica de Madrid, Spain, 2014–2015
• Professor of Fashion Design, School of the Art Institute of Chicago (SAIC), USA 1999–2000

Academic Background

• Master of Arts de Central Saint Martins, Londres, Reino Unido (diseño de moda / arte y diseño). 1990
• Licenciado en derecho y negocios en ICADE, Madrid, España. 1996
• Título de Letrado Asesor de empresa en ICADE, Madrid, España. 1999