Begum Celiktutan

Dr. Begum Celiktutan is an Assistant Professor of Marketing at IE University. Her research focuses on judgment and decision-making, particularly in the areas of social judgements and the differences in the way consumers perceive themselves and others. She explores these topics in societally relevant domains such as technology, sustainability, inequality, and well-being.

Her research has been published in leading academic journals, including the Proceedings of the National Academy of Sciences (PNAS) and the International Journal of Research in Marketing (IJRM). She has presented her research at numerous international conferences.

Before joining IE University, she earned a Ph.D. in Marketing Management from Erasmus University. During her doctoral studies, she was also a visiting researcher at the Wharton School of the University of Pennsylvania and the Questrom School of Business at Boston University. 

Academic Experience

• Assistant Professor of Marketing, IE University, Spain, 2025 - Present

Academic Background

• Ph.D. in Marketing Management, Erasmus University, The Netherlands, 2025

• Visiting Ph.D. Student, University of Pennsylvania, 2023

• Visiting Ph.D. Student, Boston University, 2023

• M.Res. in Marketing, Tilburg University, 2020

• M.A. in Management, Bogazici University, 2019

• B.S in International Relations (minor degree in Psychology), Middle East Technical University, Turkey, 2015

SUSTAINABLE DEVELOPMENT GOALS (SDGs)

3- Good Health and Wellbeing

10- Reduced Inequalities

12- Responsible Consumption and Production