Dilney Gonçalves

Dilney Gonçalves research investigates the psychological mechanisms underlying consumer opinions, decision-making, and well-being. His research addresses questions such as “how do consumers make inferences about the general population based on a single opinion?”, “when do purchases bring happiness and when they do not?”, “why do people overbuy?”, “what are the effects of visual displays on the processing of abstract versus concrete messages?”, and “how can charities create more persuasive messages?”

He has presented his research in several international conferences, including the Association for Consumer Research, Association Française du Marketing, and the Business Association of Latin American Studies (BALAS).

At IE University, Dilney is currently teaching in the PhD and in the Master in International Management programs.

Academic Experience

• Associate Professor, Marketing Department, IE University, Spain, 2020–present
• Assistant Professor,  Marketing Department, IE University, Spain, 2010–2020
• Adjunct Professor (Marketing Research), ESSEC Business School, France, 2008
• Teaching Assistant (Marketing Research), Universidade Federal do Rio Grande do Sul, Brazil, 2004–2005

Academic Background

• PhD in Marketing, INSEAD (France)
• MSc in Marketing, INSEAD (France)
• MSc in Management, Universidade Federal do Rio Grande do Sul (Brazil)
• BA in Business Administration, Universidade Federal do Rio Grande do Sul (Brazil)

CORPORATE EXPERIENCE

• Co-advised MBA final theses, Universidade Federal do Rio Grande do Sul (Brazil) 2004–2005
• Supervised consulting projects conducted by the Student Enterprise, Universidade Federal do Rio Grande do Sul (Brazil) 2004–2005
• Market Researcher, CEPA/UFRGS (Brazil) 2003–2004

SUSTAINABLE DEVELOPMENT GOALS (SDGs)

3- Good Health and Well-Being

10- Reduced Inequalities

12- Responsible Consumption and Production