Dushinka Karani

Dushinka Karani is a marketing and academic leader with over 30 years of international experience at the intersection of marketing strategy & communications, innovation & digital transformation, and AI-powered innovation.

She currently serves as Vice Dean at IE University, where she oversees a portfolio of Master's programs in Marketing & Communications, Market Research, Customer Experience, Digital Marketing, Branding, and Talent Development. In parallel, she is a professor specializing in Strategic Marketing, Digital Marketing, and AI-powered Marketing, teaching across Bachelor's, Master's, and Executive Education programs.

She brings a strong industry perspective shaped by leadership roles across FMCG, Cosmetics, Fashion and technology sectors. Prior to academia, she held senior executive roles including Global Marketing Director at FundingBox, where she led global marketing strategy for deep tech ecosystems, supporting startups and SMEs in scaling through digital transformation and access to funding. She also held multiple marketing leadership positions at Calidad Pascual,  Mantequerías Arias, The Body Shop, Procter & Gamble and Unilever, driving innovation, brand growth, and commercial strategy in highly competitive environments.

Corporate Experience

• Vice Dean of MarCom & TDHR, IE University, Spain, since June 2025
• Global Marketing Director, FundingBox, Spain, since 2020–2025
• Marketing & Innovation Director, Calidad Pascual, Spain, 2010–2017
• Marketing & Innovation Director, Commercial Director, Export and Private Label Director, Mantequerias Arias, Spain, 2000–2010
• Account Manager, Grupo Moliner (implant Procter & Gamble), Spain, 1999–2000
• Sales Controller, Emanuel Ungaro, Spain, 1998–1999
• Retail Manager, The Body Shop, Spain, 1996–1998
• Market Research Assistant, Unilever, London, 1996

Academic Experience

• Adjunct Professor, IE University, Spain, since 2016–present
• Mkt. Fundamentals Coordinator, IE University, Spain since 2020–2025

Academic Background

• Advertising in Facebook, Facebook Academy, Spain, 2019
• Digital Marketing, Social Media and Analytics, IE Business School, Spain, 2018
• Master in Marketing and Sales Management, ESIC, Spain, 1998–1999
• Bachelors in Business Law, LLB, City University, London, 1993–1996