Communication, Media & Marketing
Data Science & Technology
Eduardo Pedreño studied Law and Business Administration and has an MBA from IE. He has worked for over 20 years in the fields of IT and Digital Transformation, as manager and entrepreneur, and in the Marketing and Communication, IT development and Higher Education industries. He started his career in Weber Shandwick and spent 10 years at Accesogroup (part of Havas Group) as CIO and COO. He has since founded two companies, Glob3 Mobile and EIC, where he served as COO and Chief Digital Officer respectively. He has developed IT products in media intelligence, content management, geolocation, visualization, Big Data and mobile applications. He has managed digital transformation projects for major Spanish and International companies since 2001. Since 2012 he teaches Digital Strategy related courses and Marketing Technology courses at IE. Today he also consults for companies and foreign governments on Digital Strategy and mentors startups and NGOs.