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Emilio Lliteras Arañó


Emilio Lliteras Arañó



Professional Senior, 17 years’ experience, in Marketing, Trade Marketing and Sales in international FMCG/Pharma Companies. Very versatile profile, recognised leadership capabilities, drive for results, excellent communication and influencing skills. Creative, innovative, passionate about driving change. Loves people interaction, coaching and development.
Professor at IE University and Istituto Europeo di Design, advisor at IE University.

Corporate Experience

• Oct 2019- Current: Managing Director UTECA, Spain.

• Sept 2017- Current: Freelance

• April 2014- Sept 17: Sandoz Pharmaceutical (Novartis Group). Business Unit Manager OTC Spain

• Feb 2011- Nov. 2013: British American Tobacco

• Head of Business Development (Trade Marketing) & Gibraltar Country Manager

• 2006- 2011: Kraft Foods Spain: FMCG

• 2009- 2011: Category Planner Manager Cheese

• 2008-2009: Brand Manager Senior Local Brands

• 2006-2008: Brand Manager Cheese, El Caserío

• 2002-2006: Unilever España: FMCG

• 2005- 2006: Timotei + Hair Brand and Trade Manager

• 2002-2005: Marketing and Trade Marketing Assistant

Academic Experience

• 2011-2015: IE Advisor

• 2013-2019: IE University Professor (Unplugged, The Marketing Workshop)

• 2019: IE University Professor (Marketing Management)

• 2006-2019: Professor IED, Master Communication and Marketing

Academic Background

• Bachelor in LAW, Universidad Pontificia de Comillas (ICADE E-3), 2001

• Bachelor in Business Administration, Universidad Pontificia de Comillas (ICADE E-3), 2002

• Senior Management Program (SMP) IE Business School, 2014