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Francisco Javier Moreno Medina


Francisco Javier Moreno Medina


Professor, Master in Digital Marketing Full Time and Part Time

Intrapreneurship & Startup Ecosystems Manager at EY Wavespace Madrid


Communication, Media & Marketing

Experiential marketing and innovation expert, Entrepreneur, Business Angel, Investor, Mentor, Connector. Currently he is an IE Adjunct Professor and Coach , in the Digital Marketing Master.

In the last times 100% focused in digital marketing and entrepreneurship, working in 100% digital ecosystems (EY Wavespace Madrid/UNIR), Mobility as a service (Ferrovial), Leads (Global Accelerator) and with  startups (as advisor, founder, manager, mentor, Investor search, investor, business angel). Currently CEO in AAAGamesStudios (VR Golf app).

From the professional profile, as a senior manager, he is an expert in building brands through experiential marketing, with all kinds of Fast Moving Consumer Good brands (Gillette, Häagen-Dazs, Coca-Cola, Habanos, Ron Brugal, Ron Barceló, Macallan)
Other strengths are deep knowledge in consumer research and analysis, on and offline communication, and wide expertise in all kind of events (Eg. Ron Barceló Desalia), for consumers and also for professionals.

Corporate Experience

  • Startups ecosystem manager EY Wavespace Madrid- 2019-
  • Innovation and digital marketing consultancy and Business Development (Repsol, Mormedi, UNIR, Global E Accelerator, Fincat,Ferrovial) Spain , 2014-2019
  • Business Angel and Advisor (Apodemia), CEO in VR Golf (AAAgamestudios),VR Investor (Oarsis), Investor and Investor Search in Virtual Museum App Real Madrid (Astosch), etc…
  • Marketing Director in FMCG companies (Ron Barceló, Ron Brugal) – 2008-2014

Academic Experience

  • Adjunct Faculty Experiential Marketing and Coach, IE University Spain, 2019-
  • Associated Teacher Master in Marketing. CEU 2018
  • Associated Teacher MBA Mapfre. 2010
  • Associated Teacher Master in Marketing. ESCP-EACP 2004-2005

Academic Background

  • MIT Fintech Certificate Course: The future of commerce /Blockchain , MIT, Boston, 2017
  • E-Commerce Master, Isdi, Madrid, 2015
  • PDD in Business Administration, IESE, 2001
  • Business Administration Degree, ICADE E-2, Madrid, 1990