Gabriel Rodríguez Alvins

With over 10 years of experience in the marketing field, Gabriel Rodriguez is a seasoned leader and strategist who excels in leveraging digital transformation, consumer insights, technology, and product management to create exceptional customer experiences while driving business innovation and growth. As the Head of Product Marketing at IE University, he is responsible for the commercialization of the institution's graduate and undergraduate program portfolios across all channels, ensuring effective strategy execution. He oversees the development and implementation of innovative, data-driven marketing campaigns that support enrollment growth and enhance brand presence.

His core competencies include inbound marketing, digital marketing, product development, market research, consumer behavior, and project management. Gabriel holds an Executive Master in Digital Transformation and Innovation Leadership, and a Master in Market Research and Consumer Behavior from IE University. He is passionate about understanding customer needs and preferences, and using data-driven insights to create customer-focused solutions that drive growth and value. Gabriel is also committed to fostering a positive and inclusive classroom environment as an Adjunct Marketing Professor at IE University, where he designs and delivers dynamic and engaging courses to graduate and undergraduate students.

Academic Experience

•  Adjunct Marketing Professor, IE University, Spain, 2021 - Present

Academic Background

•  Executive Master in Digital Transformation and Innovation Leadership, IE University, Spain, 2020

•  Master in Market Research and Consumer Behavior, IE University, Spain, 2013

•  Bachelor of Science in Business Administration, Universidad Metropolitana, Venezuela, 2010

Corporate Experience

•  Head of Product Marketing, IE University, Spain, 2024 - Present 

•  Head of Marketing for Undergraduate Products, IE University, Spain, 2020 - 2024

•  Sr. Marketing Manager, IE University, Spain, 2017 - 2020

•  Marketing Manager, IE University, Spain, 2015 - 2017

•  Associate Manager of Business and Product Development, IE University, Spain, 2013 - 2015

•  Product Marketing and Sales Assistant, Novartis, Venezuela, 2011 - 2012

•  Business Analyst, Andritz Hydro, Venezuela, 2009 - 2010