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Héctor Serrano

WHO

Héctor Serrano

POSITION

Founder of Borealis

AREA

Architecture and Design

Héctor founded his design office in London in 2000. His projects combine Innovation with the communication of familiar ideas in an unusual and inventive way. His client list includes companies such as Muji, FontanaArte, Fundación Telefónica, Roca, Gandia Blasco, ICEX (Spanish Ministry of Industry, Tourism, and Trade), Droog Design, Metalarte, Lékué, Lexon, Coachella Art and Music Festival and La Casa Encendida (Caja Madrid) among others. The office has received different awards such as the Red Dot Design Award, Designer of the Year 2009 by AD magazine, Best of the Year Awards by Interior Design Magazine, the Peugeot Design Award and the second prize on the New Bus for London competition with Miñarro García and Javier Esteban. His products have been exhibited extensively in Museums such as V&A in London and Cooper-Hewit National Design Museum in New York and are part of different collections as the Central Museum of Amsterdam. In 2010, Héctor founded Borealis, the company responsible for its exhibition projects and installations. He combines his professional activity giving classes and lectures at universities as ECAL in Lausanne, RCA London and CEU in Valencia. Héctor studied Industrial Design in Valencia before moving to London to study a master’s degree in Product Design at The Royal College of Art.