Javier Godoy Pinedo

Javier is a marketing professional who has worked at the intersection of data and business impact throughout his career, starting at the dawn of the Internet and the dot-com boom. He has worked as a data specialist in various aspects of the marketing industry, including agencies and consultants, start-ups and large enterprises, media, and advertisers. His role has been to help organizations make the best decisions possible with the help of data, acting as a translator between technology and business.

As a teacher and lecturer, Javier has been a pioneer in promoting the principles and techniques of digital analytics. He has lectured at more than a dozen universities and business schools and given speeches at various international events. He helped organize the first meetings for digital analytics practitioners, known as "Conversion Thursdays." Javier has also published some of the first texts on digital analytics and social media analytics, becoming a benchmark in the use of data for forming digital business strategies.

 Throughout these years he has worked for many renowned brands, such as Repsol, Movistar, BMW, Diageo, L'oreal, PlayStation, Heineken, Peugeot, Real Madrid, Mutua Madrileña, Bankinter, and Línea Directa. As an entrepreneur, he co-founded an agency and a specialized consultancy, and more recently an online travel agency with his wife.

 Currently, Javier works as a Senior Manager and Product Owner in the Advanced Analytics holding area of BBVA. In this role, he coordinates the development of data and analytics solutions to be implemented in the six main geographies where the bank operates. This position allows him to learn about the bank's reality in multiple markets and coordinate multidisciplinary teams, combining his knowledge of data science and business.

Corporate Experience

• Senior Manager Client Solutions Advanced Analytics - Nov 2016 – Today

• Data Ecosystems Planner - Ne@Ogilvy Spain - Oct 2015 – Nov 2016 

• Manager Big Data & Analytics - Indra - Dic 2014 – Oct 2015 

• Data Strategist & Managing Partner - Mind Your Group - Jun 2013 – Dic 2014 

• Co-Founder & Social Media Director - Mind Your Social Media- May 2012 – May 2013 

• Co-Founder & Reputation Director - Mind Your Reputation- May 2012 – May 2013 

• Co-Founder & Strategy Planning Director - Inspiring Move - Feb 2008 – Abr 2012 

• CRM Manager - Tbwa Interactive Spain - May 2006 – Ene 2008 

• Process Director- Yadra Sa- Apr 2005 – May 2006 

• Consultant And New Business Manager - Trainers & Partners - Dic 2002 – May 2005 

• Marketing Director -  Condenet Iberica - Mar 2001 – Nov 2002 

• Marketing Associate -  Kelkoo Spain - Sep 1999 – Mar 2001 

• Content Manager -  Ipt (Grupo Soluziona) - May 1999 – Sept 1999 

• Media Analyst - Hispania Service - Jun 1994 – May 1999 

Academic Experience

• Adjunct Faculty, Digital Analytics, at ESIC, ISDI, UBC (University of British Columbia), UJI (Universidad Jaume I), UCM (Universidad Complutense de Madrid), UPF (Universidad Pompeu Fabra), UAB (Universidad Autonoma de Barcelona), EOI (Escuela de Organización Industrial), EAE Business School, OBS, KSchool and others. 2008 – 2018

• Academic Director Master in Health Communication (ComSalud 2.0) - Universidad de Nebrija  – 2013

Academic Background

• Leading with Data & Analytics. University of Chicago Booth School of Business – 2022

• Data Visualization - Udacity – 2021

• Data Product Manager - Udacity – 2021

• Machine Learning Engineering - Udacity – 2020

• AI-Product Manager – 2020

• Management Development Program. BBVA/ IE Business School Executive Education – 2017

• European Graduate in Database Marketing and CRM. ICEMD/ESIC – 2002

• Master in Marketing. IEDE Business School – 1998

• Graduate in Information Sciences. UCM – 1998