Jikyung (Jeanne) Kim

Jikyung (Jeanne) Kim is Assistant Professor of Marketing at IE University. She teaches marketing courses including Marketing Fundamentals, marketing research, and consumer behavior. Her main research interests revolve around sentiment analysis using social media, social interactions, mobile marketing, and application of statistical models in relevant marketing issues. She has published in premier journals such as Journal of Business Research. She is the recipient of the 2017 Global Fashion Management Conference Best Conference Paper Award.

ACADEMIC EXPERIENCE

• Assistant Professor in Marketing, IE University, Spain, 2012 – Present

CORPORATE EXPERIENCE

• Analyst at Korea Telecom, Marketing Research Lab, South Korea, 2004

• Analyst at ACNielsen, South Korea, 2003

ACADEMIC BACKGROUND

• Ph.D. in Marketing, London Business School, London, UK , 2012

• MA in Business Administrations, Seoul National University, South Korea, 2003

• Bachelor in Communications, Seoul National University, South Korea, 2001

SELECTED PUBLICATIONS

• Kim, J., Song, H., Choi, C., Kim, Y., Hong, J. (2021). “Channel Stickiness in the Shopping Journey for Electronics: Evidence from China and South Korea”. Journal of Business Research, Vol. 130: 506 – 516

• Kim, J., Kim, S., Choi, J. (2020). “Purchase Now and Consume Later: Do Online and Offline Environments Drive Online Social Interactions and Sales?”. Journal of Business Research, Vol. 120: 274 – 285

• Jo,W., Kim, J., Choi, J. (2020). “Who Are the Multichannel Shoppers and How Can Retailers Use Them?”. Asia Pacific Journal of Marketing and Logistics, Vol. 33 (1): 250 – 274