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Jikyung (Jeanne) Kim

WHO

Jikyung (Jeanne) Kim

AREA

Marketing

Jikyung (Jeanne) Kim is Professor of Marketing at IE University. She teaches marketing courses including introduction to marketing, marketing research, and consumer behavior. Her main research interests revolve around social interactions, shopping channels, mobile marketing, and application of statistical models in relevant marketing issues. She has published in premier journals such as Journal of Business Research. She is the recipient of the 2017 Global Fashion Management Conference Best Conference Paper Award.

Academic Background

• Ph.D. in Marketing, London Business School, London, UK , 2012

• MA in Business Administrations, Seoul National University, South Korea, 2003

• Bachelor in Communications, Seoul National University, South Korea, 2001

Academic Experience

• Assistant Professor in Marketing, IE University, Spain, 2012-present

Corporate Experience

• Analyst at Korea Telecom, Marketing Research Lab, South Korea, 2004

• Analyst at ACNielsen, South Korea, 2003

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