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Laura Reyero Simón


Laura Reyero Simón



Laura Reyero is professor of Marketing Fundamentals and Principles, and Sales in IE. She also lectures in Master Programs in other Business Schools and Universities, as Universidad Politécnica de Madrid, ESCP Europe,  Universidad Europea in Madrid, EAE, and in other ones in Latin América. She is expert in executive formation

Laura accomplished executive in marketing and sales with more than 20 years of experience in leader mass market companies (Unilever, Kraft Foods, Colgate Palmolive, Altadis)

Professor Reyero also has  entrepreneurship experience: Founding partner of a strategic  marketing consultant company, Equipo de Marketing HELAGO   Creation, development and sale of a beauty center in Madrid with nearly 50 employees.

Her main research concern is about Marketing and more precisely about political marketing .  She alsos reseraches about sustainability and its engagement in business strategies.

Corporate Experience

• Consultant, funding partne:r quipo de Marketing HELAGO, 2006-Present

• Altadis: Marketing Director Business Unit Cigarettes in Spain, 2002.2005

• London International Group: Marketing & Sales Director, Spain & Portugal , 1998-2000

• Colgate- Palmolive: Marketing Manager, 1995-1998

• Kraft General Foods: Product Manager, Trade Marketing Manager and Marketing Manager 1989.1995

• UNILEVER Spain, Porduct Manager, 19986-1988

Academic Experience

• Adjunct Professor of Marketing, IE Business School, Spain, 2017-Present

• Teaching Professor of Marketing, ESCP Europe, Spain 2006-Present

• Marketing and Sales Professor, UEM Madrid, 2006-present

• Marketing and sales professor, EAE Madrid & Barcelona, 2010-2018

• Visiting Professor, UPM, 2015-2019

• Visiting Professor Universidad Villanueva, 2010-2017

• Visiting professor in several Universities & Business Schools in Perú, Costa Rica, Honduras, Ecuador & Cyprus

Academic Background

• Ph.D. in Business Administration, UEM, 2017

• Master in International Commerce , IEDE business School, 2006

• Executive Development Programme, Ashridge University , 1999

• Master in Business Administration , IE, 1985

• BA in Economics and Business Administration , UCM, 1984