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María Álvarez Sánchez


María Álvarez Sánchez


Professor, Master in Corporate and Marketing Communication PT

Founder, La Francachela
Founder and CEO, Ephimera
Founder, elpuente Foundation


Communication, Media & Marketing

María Álvarez is a businesswoman and women’s mentor. She is the founder of companies Ephimera and La Francachela and the non-profit elpuente.

She is largely self-taught, having dropped out from college to teach herself coding and English, among other things. A programmer, a gamer and a self-confessed news-addict, she works in the intersection between technology and its applications for social change.

Before she founded her first company in 2012, she had worked for global corporations and non-profit institutions alike. She has also advised several political parties on topics from digital marketing to message in the times of social media.


  • Founder, La Francachela, SL, 2017 – present
  • Founder and CEO, Ephimera, SL, 2013 – present
  • Founder, elpuente Foundation, 2015 – present
  • Founder and CEO, 5ymedia Comunicación, 2012-2013
  • PR Manager, NBC Universal Global Network Spain & Portugal, 2011
  • Communication adviser, SEACEX, 2008-2010
  • Coordinator, Fundación Contamíname 2001, 2007


  • Adjunct Professor of Marketing, IE University, Spain, 2018-Present


  • Jounalism Studies, Complutense University of Madrid, 2000-2005