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María José Barrera

WHO

María José Barrera

POSITION

Professor, Master in Digital Business & Innovation and Executive Master in Digital Transformation & Innovation Leadership

Global E-commerce & Digital Transformation Director, L'Oréal

AREA

Data Science & Technology

Subjects
E-Commerce I: Direct
E-Comerce II: Indirect
Transforming Marketing & Sales

Global E-commerce & Digital Transformation Director at L’Oréal. Maria José has a degree in Business from the Rovira i Virigili University, a Master's Degree in Commercial Management & Marketing from ESIC and a postgraduate degree in Marketing from London Metropolitan University. She was attended the first cohort of the Women in Leadership Program created by L´Oreal and held at Harvard Kennedy Executive School in 2015 and is committed to several women in business initiatives.

Maria José has more than 15 years of Digital experience in a variety of sectors worldwide. She began her career in 2001 at Orange; In 2003, she moved to the UK as E-Commerce & Country Manager at PhotoBox (one of the top Start-ups and eTailers in the UK) being responsible for its European internationalization and the launch in Spain.
In 2007, she moved to Spain to undertake the Digital transformation at DIAGEO as Head of Digital until L'Oréal recruited her in 2011 to create the Digital Department of the Luxury Division as Digital Head, where she spent 3 years.

In 2014, she became Global Head of e-Business Development for L'Oréal Luxe based in New York, being in charge of E-Commerce Acceleration for Europe, APAC and the Americas.
Since 2016, she is back in Spain holding a double role for the Professional Division at L’ORÉAL being responsible of the Digital Transformation for Spain and E-Commerce Acceleration Worldwide.